Structurely at a Glance
What it is: Structurely is the leading standalone AI ISA for real estate, using its Aisa Holmes AI to qualify leads via SMS, email, web chat, Facebook Messenger, and voice calling 24/7.
Price: Starting at $179/month (as of February 2026)
Best for: Teams, Brokerages, High Volume
Top alternative: Ylopo raiya
Our rating:
Structurely Review for Real Estate Agents (2026)
Try Structurely - 14 Day Free Trial →Quick Stats
| Starting Price | $179/month |
|---|---|
| Free Plan | No |
| Free Trial | 14 days |
| Best For | Teams and brokerages with significant lead volume who want a standalone AI ISA that integrates with their existing CRM to qualify leads 24/7 without hiring additional staff |
| Key Features | Aisa Holmes Conversational AI, Voice Calling with Live Transfers, 24/7 Speed-to-Lead, Lead Qualification Engine |
| Integrations | Follow Up Boss, BoomTown, Real Geeks, Sierra Interactive, LionDesk, kvCORE + more |
| Mobile Apps | Web, iOS, Android |
| Founded | 2015 (Ames, Iowa) |
| Pricing Verified | February 11, 2026 |
Overview
Structurely, marketed under the AI brand name "Aisa Holmes," is the most established standalone conversational AI platform built specifically for real estate lead qualification and nurturing. Recently acquired by CapStone Holdings Inc. on January 6, 2026, with new CEO Corey Welch appointed January 20, 2026, Structurely is entering a new phase of growth and investment. The platform has processed over 13 million conversations and 75 million messages, delivering a 57% response rate and 14-31% lead qualification rate across its client base.
Unlike AI features embedded within CRM platforms, Structurely operates as a dedicated virtual ISA that integrates with the agent's existing CRM. It holds natural two-way conversations with leads via SMS, email, web chat, Facebook Messenger, and now voice calling with live transfer capability. The AI qualifies leads by asking about timeline, financing status, property preferences, and buying or selling intent, then alerts agents when prospects are ready for human contact. Teams report a 21x return on investment from the platform.
Structurely's pricing is transparent and accessible compared to all-in-one platforms: plans start at $179/month for 1 seat and 50 leads (Starter), $299/month for 10 seats and 125 leads (Growth), or $499/month for 30 seats and 225 leads (Build). An alternative $3/lead pricing model is also available for teams that prefer usage-based billing. The platform is best suited for teams with meaningful lead flow who want to reduce manual texting workload without committing to an all-in-one platform switch.
Key Features
Aisa Holmes Conversational AI
Natural two-way conversations via SMS, email, web chat, and Facebook Messenger that adapt to lead replies -- not scripted drip sequences. 13M+ conversations processed.
Voice Calling with Live Transfers
New AI voice capability that makes outbound calls to leads and transfers live to agents when prospects are engaged and qualified.
24/7 Speed-to-Lead
Engages new leads within seconds of inquiry, any time of day, preventing lead leakage. 57% response rate across the platform.
Lead Qualification Engine
Automatically qualifies leads on timeline, financing, property preferences, and buying/selling intent, achieving 14-31% qualification rates.
Long-Term Nurture
Maintains engagement with cold leads over weeks or months, re-engaging when interest indicators increase.
Agent Handoff Alerts
Notifies agents immediately when leads are qualified, request human contact, or show hot buying signals.
Multi-CRM Integration
Direct integrations with Follow Up Boss, BoomTown, Real Geeks, Sierra Interactive, kvCORE, LionDesk, and Salesforce.
Conversation Transcripts
Full conversation history synced to CRM, giving agents complete context before making human contact.
SMS Compliance Tools
Opt-in tracking, quiet hours configuration, and DNC list management for TCPA compliance.
Facebook Messenger Integration
Engages leads directly through Facebook Messenger in addition to SMS and email channels.
Pricing Details
Structurely uses tiered pricing. Here are the tiers (prices as of February 11, 2026):
- 1 user seat
- Up to 50 leads/month
- Aisa Holmes AI (SMS, email, web chat)
- Lead qualification workflows
- Basic CRM integrations
- Conversation transcripts and agent alerts
- Up to 10 user seats
- Up to 125 leads/month
- Everything in Starter
- Facebook Messenger integration
- Advanced qualification scripts
- Long-term nurture campaigns
- Up to 30 user seats
- Up to 225 leads/month
- Everything in Growth
- Voice calling with live transfers
- Priority routing rules
- Advanced integrations and API access
- $3 per lead (usage-based alternative)
- All features included
- Scales with lead volume
- No monthly minimum commitment
- Good for teams with variable lead flow
- Contact sales for volume discounts
Integrations
Direct Integrations
- Follow Up Boss
- BoomTown
- Real Geeks
- Sierra Interactive
- LionDesk
- kvCORE
- Salesforce
- CINC
Automation Platforms
Structurely connects via Zapier for hundreds of additional integrations.
API Available: Yes — Structurely offers an API for custom integrations.
Pros and Cons
Pros
- Leading standalone AI ISA with 13M+ conversations and 75M+ messages processed
- Transparent pricing starting at $179/month -- significantly cheaper than all-in-one platforms
- Works with existing CRM (FUB, BoomTown, Real Geeks, etc.) -- no platform switch required
- New voice calling with live transfers adds a high-value channel beyond text and email
- 21x ROI reported across client base with 57% response rate
- Usage-based $3/lead pricing option for teams with variable lead volume
Cons
- CapStone Holdings acquisition (January 2026) and new CEO create transition uncertainty
- Quality depends on lead source quality and proper script configuration
- Requires clean handoff process or leads may feel stuck talking to a bot
- SMS compliance (TCPA) requires careful setup and ongoing monitoring
Our Verdict
Structurely is the leading standalone AI ISA for real estate with the most proven track record (13M+ conversations, 57% response rate, 21x ROI). Its transparent pricing starting at $179/month and flexible CRM integrations make it the best choice for teams that want AI lead qualification without committing to an all-in-one platform. The January 2026 CapStone acquisition introduces some transition uncertainty, but the fundamentals remain strong.
Featured In
Structurely is mentioned in the following guides, kits, and comparisons:
Frequently Asked Questions
How much does Structurely cost in 2026?
Structurely offers three tiers: Starter at $179/month (1 seat, 50 leads), Growth at $299/month (10 seats, 125 leads), and Build at $499/month (30 seats, 225 leads). An alternative $3/lead usage-based pricing model is also available for teams that prefer pay-per-use.
Who owns Structurely now?
Structurely was acquired by CapStone Holdings Inc. on January 6, 2026. Corey Welch was appointed as the new CEO on January 20, 2026. The company was originally founded in 2015 in Ames, Iowa.
What is Aisa Holmes?
Aisa Holmes is Structurely's branded AI assistant that holds natural two-way conversations with leads via SMS, email, web chat, Facebook Messenger, and voice calling. It has processed over 13 million conversations and 75 million messages across the platform.
Does Structurely integrate with Follow Up Boss?
Yes. Structurely has a direct integration with Follow Up Boss. Qualified leads, conversation transcripts, qualification data, and agent handoff alerts sync into FUB so agents have full context before making contact.
Can Structurely replace a human ISA?
Structurely can handle initial lead engagement and qualification that ISAs typically do, allowing teams to scale lead handling without proportionally adding staff. Teams report 21x ROI. However, human ISAs still excel at complex conversations, relationship building, and handling unusual situations.
Does Structurely do voice calling?
Yes. Structurely has added AI voice calling capabilities with live transfer functionality. The AI can make outbound calls to leads and transfer them live to agents when prospects are engaged and qualified, adding a high-value channel beyond text and email.
Does Structurely have an affiliate program?
Structurely operates referral programs through agencies and CRM partners, but does not have a widely advertised public affiliate program with standard commission structures. Contact Structurely directly for current referral terms and eligibility.
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