AI chatbot that answers specific listing questions by pulling real-time data from the MLS, providing accurate property details to website visitors.
R
Roof AI
roofai.comRoof AI is a conversational chatbot for real estate websites that engages visitors through automated chat and SMS to qualify leads, answer listing questions, and schedule appointments.
The verdict
Roof AI offers a capable MLS-integrated chatbot for website lead capture, and as of June 2026 it is actively marketed with enterprise brokerage customers. Pricing is quote-based rather than public, so request a current quote and compare it against established conversational-AI options like Structurely or Ylopo raiya before committing.
01 — Overview
What Roof AI is, and isn't.
Roof AI (formerly RentHunt) is a Montreal-based conversational AI platform that deploys chatbots on real estate websites to capture and qualify leads through natural-language conversations. The tool focuses on the initial engagement phase: converting anonymous website visitors into qualified prospects by answering questions about listings, qualifying needs around budget, timeline, and preferences, and booking appointments with agents -- all without human intervention.
Roof AI differentiates itself through MLS integration, allowing its chatbot to answer specific property questions in real time. When a visitor asks about a listing's price, square footage, or neighborhood details, the chatbot pulls data directly from the MLS rather than giving generic responses. The platform extends beyond web chat to include SMS follow-up conversations, enabling ongoing nurture after the initial website interaction.
As of June 2026 the product is active and marketed at roofai.com, with Roof AI claiming 90 million visitors served and naming brokerages such as Berkshire Hathaway, RE/MAX, and Coldwell Banker among its customers. Pricing is not published: the site routes prospects to a free start or a sales conversation rather than listing plans. Teams with significant website traffic who need 24/7 chat coverage may find value here, though the lack of public pricing means you should request a current quote before comparing it against Structurely or Ylopo raiya.
02 — Features ◆ standout
8 features, scored.
The 3 marked ◆ are why we rate Roof AI a 3.5 overall.
Conversational flows that qualify visitors on timeline, budget, property preferences, and buying or selling intent through natural dialogue.
Books appointments directly during chat conversations, syncing with agent calendars to eliminate back-and-forth scheduling.
Extends engagement beyond the initial website chat to text messaging for ongoing lead nurture and re-engagement.
Chatbot operates around the clock to capture leads even outside business hours when agents are unavailable.
Distributes qualified leads to team members based on configurable rules and availability.
Connects with major CRMs including Follow Up Boss, Salesforce, and HubSpot to sync lead data and conversation history.
Reports on chat volume, qualification rates, appointment bookings, and conversion metrics.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +MLS integration allows chatbot to answer specific property questions with real data
- +24/7 website coverage captures leads outside business hours
- +Appointment scheduling reduces back-and-forth communication
- +Multi-channel engagement through web chat and SMS
- +Relatively straightforward implementation on existing websites
Cons
- −Quote-based pricing makes it difficult to compare value before engaging sales
- −No public plan details, so total cost is only clear after a sales conversation
- −Chatbot-only approach is more limited than full conversational AI ISAs like Structurely
- −Less established track record than larger competitors in the space
04 — Pricing
3 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Starter (estimated)
$299 / mo
- Website chatbot deployment
- Lead qualification conversations
- MLS integration for property Q&A
- Basic CRM integration
- Appointment scheduling
- Email notifications
Professional (estimated) Most pick this
$499 / mo
- Everything in Starter
- SMS follow-up conversations
- Advanced qualification flows
- Multiple chatbot deployments
- Team routing rules
- Analytics dashboard
Enterprise
Custom / mo
- Everything in Professional
- Custom conversation scripts
- API access
- White-label options
- Dedicated support
- Custom pricing
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Follow Up Boss
Salesforce
HubSpot
Google Calendar
Calendly
Zapier: yes Public API: yes
06 — Top alternative
If Roof AI isn't the right shape.
S
Structurely
Structurely is the leading standalone AI ISA for real estate, with the most proven track record (13M+ conversations, 57% response rate, 21x ROI), an action-credit pricing model that starts at a $499/month platform fee, and flexible CRM integrations for teams that want AI lead qualification without an all-in-one platform. The January 2026 CapStone acquisition brought a pricing overhaul, but the fundamentals remain strong.
07 — Frequently asked
Questions every Roof AI shopper asks.
How much does Roof AI cost in 2026?
Roof AI pricing is quote-based, with estimated plans starting around $299/month for basic chatbot functionality and $499/month for professional features including SMS. Contact Roof AI directly for current pricing, as public pricing is not consistently published.
Is Roof AI still actively supported in 2026?
Yes. As of June 2026, Roof AI is active at roofai.com, marketing its chatbot to brokerages and naming customers such as Berkshire Hathaway, RE/MAX, and Coldwell Banker. Because pricing is not published, contact them directly for a current quote and confirm which features and integrations are included.
How does Roof AI compare to Structurely?
Roof AI focuses on website chatbots with MLS integration for property Q&A and appointment scheduling. Structurely is a more comprehensive AI ISA handling autonomous SMS and email conversations for lead qualification at scale. Structurely is significantly larger and more established in the real estate AI space.
Does Roof AI integrate with real estate CRMs?
Yes. Roof AI integrates with Follow Up Boss, Salesforce, HubSpot, and other CRMs via direct connections, Zapier, and API. Verify current supported integrations before purchasing, as the list may change.
Can Roof AI answer questions about specific listings?
Yes. Roof AI's MLS integration allows the chatbot to pull real-time listing data and answer visitor questions about price, square footage, neighborhood details, and other property specifics -- a differentiator from chatbots that only give generic responses.
Does Roof AI have an affiliate program?
No. Roof AI does not offer a public affiliate program. Given the company's small size, they do not appear to operate partner or referral programs at this time.