Industry-first agentic AI system launched February 2026 with autonomous AI agents for sales, social media, homeowner outreach, website building, and SEO management.
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Lofty AI Assistant
lofty.comLofty AI Assistant is the AI-powered automation layer within Lofty's all-in-one platform, now featuring an agentic AI Operating System (AOS) with autonomous sales, social, and homeowner agents.
The verdict
Lofty's February 2026 launch of the Agentic AI Operating System (AOS) makes it a strong option for teams that want autonomous AI agents handling sales, social media, and homeowner outreach within a single platform. Platform plans are quote-based, and its affiliate program pays 10% MRR for 24 months, with 20% available for qualifying quarters.
01 — Overview
What Lofty AI Assistant is, and isn't.
Lofty (formerly Chime, rebranded in 2023) is an all-in-one real estate platform owned by publicly traded Moatable Inc. (NYSE: MTBL) that combines CRM, IDX websites, marketing automation, and AI capabilities. The February 2, 2026 launch of Lofty AOS (Agentic AI Operating System) added autonomous AI agents for sales follow-up, social media management, homeowner outreach, website building, and SEO/AEO optimization.
Unlike assistive AI that drafts messages for agents to review, Lofty AOS agents can act on assigned work. The Sales Agent handles lead engagement and qualification, the Social Agent creates and posts content, the Homeowner Agent keeps sphere contacts engaged, the Website Builder Agent generates and optimizes pages, and the SEO/AEO Manager Agent handles search optimization.
Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise are all quote-based. Lofty offers a free-trial version but does not publish its duration. Separate public add-on pricing includes a 20% lead-generation management fee and a $70 Home Evaluation Page. Contact sales for the platform package, seat count, optional upgrades, and total cost.
02 — Features ◆ standout
10 features, scored.
The 4 marked ◆ are why we rate Lofty AI Assistant a 4.3 overall.
Autonomous agent that engages leads via text and email, qualifies prospects on timeline and financing, and routes hot leads to human agents.
Creates and posts social media content autonomously, maintaining consistent online presence without manual content creation.
Combines CRM, IDX website, advertising tools, marketing automation, and AI in a single integrated subscription.
Nurtures sphere of influence contacts and past clients with personalized outreach to generate listing opportunities.
AI-enhanced action plans that automate tasks, reminders, and follow-up sequences based on lead stage and behavior.
Branded property search website with registration, behavioral tracking, and AI-powered lead capture optimization.
Visual pipeline tracking with AI-powered insights on deal progress, stall points, and next best actions.
Automated lead distribution to team members based on configurable rules, availability, and performance metrics.
Full-featured iOS and Android app for lead management, AI agent monitoring, notifications, and communication.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Lofty AOS is the first agentic AI system in real estate -- autonomous agents for sales, social, and more
- +All-in-one platform eliminates tool sprawl and integration complexity
- +Active affiliate program pays 10% MRR for 24 months, rising to 20% for qualifying quarters
- +Backed by publicly traded Moatable Inc. (NYSE: MTBL) providing financial stability
- +AI Social Agent and Homeowner Agent are unique capabilities not found in competing platforms
- +Strong mobile experience for on-the-go agents
Cons
- −Numeric platform rates are not public, so buyers must contact sales for a quote
- −Platform migration from another CRM is complex and time-consuming
- −Lofty AOS is brand new (February 2026) -- autonomous AI agents are unproven at scale
- −Less flexibility than modular best-of-breed tool combinations
04 — Pricing
4 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Lofty Agent
Custom
- Request Pricing
- Customizable IDX website, unlimited basic CMAs, and listing tools
- Smart Plans marketing automation and Social Studio Basic
- AI-powered CRM with unlimited contacts, email, texting, and Basic Dialer
- Lofty Cowork, custom AI agents, AI lead scoring, and scheduled AI tasks
- Advanced lead routing, team management, reporting, and mobile app
- Lead generation, Power Dialer, extra texts, websites, and specialized AI agents available as add-ons
- Free-trial version available; duration is not published
- Separate public add-ons include a 20% lead-generation management fee and a $70 Home Evaluation Page
Lofty Team
Custom
- Request Pricing
- All published Lofty Agent platform features and add-on options
- 1:1 onboarding and training
- Contact Lofty sales for package details and a custom quote
Lofty Broker Most pick this
Custom
- Request Pricing
- All published Lofty Agent platform features and add-on options
- 1:1 onboarding and training
- Contact Lofty sales for package details and a custom quote
Lofty Enterprise
Custom
- Request Pricing
- All published Lofty Agent platform features and add-on options
- 1:1 onboarding and training
- Single sign-on, white label, and customizable organization structure
- Contact Lofty sales for package details and a custom quote
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Google Workspace
Microsoft 365
Facebook Lead Ads
Google Ads
Zillow
Realtor.com
BombBomb
Zapier
Zapier: yes Make: yes Public API: yes
06 — Top alternative
If Lofty AI Assistant isn't the right shape.
Y
Ylopo raiya
Ylopo raiya delivers the most complete AI lead follow-up in real estate, combining ChatGPT-powered texting (25M+ conversations, 48% response rate) with AI Voice calling and live transfers (30%+ connection rate), and it maximizes the return for teams already investing in online advertising. The catch is that it requires the full Ylopo ecosystem, so teams wanting a standalone AI ISA should look at Structurely instead.
07 — Frequently asked
Questions every Lofty AI Assistant shopper asks.
What is Lofty AOS and when did it launch?
Lofty AOS (Agentic AI Operating System) launched on February 2, 2026. It is the first agentic AI system in real estate, featuring autonomous AI agents for sales follow-up, social media content creation, homeowner outreach, website building, and SEO/AEO management.
How much does Lofty cost in 2026?
Lofty does not publish numeric platform rates. Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise all require a sales quote based on the package, seat count, optional upgrades, and lead-generation programs.
What happened to Chime? Is Lofty the same thing?
Chime rebranded to Lofty in 2023. It is the same company and platform with a new name, refreshed interface, and significantly enhanced AI capabilities including the AOS system. Lofty is owned by Moatable Inc. (NYSE: MTBL).
Does Lofty have an affiliate program?
Yes. Lofty's affiliate program pays 10% of monthly platform subscription fees for 24 months. Referrals from a calendar quarter in which an affiliate closes at least 10 new customers earn 20% for the full 24 months.
Can I use Lofty AI without the full platform?
No. Lofty AI and AOS agents are integrated into the Lofty platform and are not available as standalone products. You need a Lofty subscription to access AI features.
How does Lofty AOS compare to Follow Up Boss AI?
Lofty AOS takes an autonomous approach with AI agents that act independently, while Follow Up Boss AI is assistive, drafting messages for agents to review. Lofty is more automated but newer and unproven at scale. FUB is more established with broader integrations.
Who owns Lofty?
Lofty is owned by Moatable Inc., a publicly traded company on the NYSE (ticker: MTBL). The company was founded in 2016 as Chime and is headquartered in Phoenix, Arizona.