Roof AI at a Glance
What it is: Roof AI is a conversational chatbot for real estate websites that engages visitors through automated chat and SMS to qualify leads, answer listing questions, and schedule appointments.
Price: Starting at $299/month (as of February 2026)
Best for: Teams, Brokerages
Top alternative: Structurely
Our rating:
Roof AI Review for Real Estate Agents (2026)
Try Roof AI - 14 Day Free Trial →Quick Stats
| Starting Price | $299/month |
|---|---|
| Free Plan | No |
| Free Trial | 14 days |
| Best For | Teams and brokerages with significant website traffic who want a chatbot-first approach to 24/7 lead capture with MLS-powered property answers |
| Key Features | MLS-Integrated Website Chatbot, Lead Qualification Conversations, Appointment Scheduling |
| Integrations | Follow Up Boss, Salesforce, HubSpot, Google Calendar, Calendly |
| Mobile Apps | Web |
| Founded | 2016 (Montreal, Quebec, Canada) |
| Pricing Verified | February 11, 2026 |
Overview
Roof AI (formerly RentHunt) is a Montreal-based conversational AI platform that deploys chatbots on real estate websites to capture and qualify leads through natural-language conversations. The tool focuses on the initial engagement phase: converting anonymous website visitors into qualified prospects by answering questions about listings, qualifying needs around budget, timeline, and preferences, and booking appointments with agents -- all without human intervention.
Roof AI differentiates itself through MLS integration, allowing its chatbot to answer specific property questions in real time. When a visitor asks about a listing's price, square footage, or neighborhood details, the chatbot pulls data directly from the MLS rather than giving generic responses. The platform extends beyond web chat to include SMS follow-up conversations, enabling ongoing nurture after the initial website interaction.
However, Roof AI is the smallest player in the real estate AI assistant space, with approximately 8 employees and $350,000 in total funding. While the technology is capable, prospective buyers should verify current product availability, support responsiveness, and company status before committing. Teams with significant website traffic who need 24/7 chat coverage may find value here, but the limited company size means support and development resources are constrained compared to competitors like Structurely or Ylopo raiya.
Key Features
MLS-Integrated Website Chatbot
AI chatbot that answers specific listing questions by pulling real-time data from the MLS, providing accurate property details to website visitors.
Lead Qualification Conversations
Conversational flows that qualify visitors on timeline, budget, property preferences, and buying or selling intent through natural dialogue.
Appointment Scheduling
Books appointments directly during chat conversations, syncing with agent calendars to eliminate back-and-forth scheduling.
SMS Follow-Up
Extends engagement beyond the initial website chat to text messaging for ongoing lead nurture and re-engagement.
24/7 Website Coverage
Chatbot operates around the clock to capture leads even outside business hours when agents are unavailable.
Lead Routing
Distributes qualified leads to team members based on configurable rules and availability.
CRM Integration
Connects with major CRMs including Follow Up Boss, Salesforce, and HubSpot to sync lead data and conversation history.
Analytics Dashboard
Reports on chat volume, qualification rates, appointment bookings, and conversion metrics.
Pricing Details
Roof AI uses custom pricing. Here are the tiers (prices as of February 11, 2026):
- Website chatbot deployment
- Lead qualification conversations
- MLS integration for property Q&A
- Basic CRM integration
- Appointment scheduling
- Email notifications
- Everything in Starter
- SMS follow-up conversations
- Advanced qualification flows
- Multiple chatbot deployments
- Team routing rules
- Analytics dashboard
- Everything in Professional
- Custom conversation scripts
- API access
- White-label options
- Dedicated support
- Custom pricing
Integrations
Direct Integrations
- Follow Up Boss
- Salesforce
- HubSpot
- Google Calendar
- Calendly
Automation Platforms
Roof AI connects via Zapier for hundreds of additional integrations.
API Available: Yes — Roof AI offers an API for custom integrations.
Pros and Cons
Pros
- MLS integration allows chatbot to answer specific property questions with real data
- 24/7 website coverage captures leads outside business hours
- Appointment scheduling reduces back-and-forth communication
- Multi-channel engagement through web chat and SMS
- Relatively straightforward implementation on existing websites
Cons
- Very small company (~8 employees, $350K funding) raising questions about long-term viability and support
- Quote-based pricing makes it difficult to compare value before engaging sales
- Chatbot-only approach is more limited than full conversational AI ISAs like Structurely
- Less established track record than larger competitors in the space
Our Verdict
Roof AI offers a capable MLS-integrated chatbot for website lead capture, but its small company size (8 employees, $350K funding) and limited market presence make it a risky choice compared to established competitors. Teams should verify current product status and support before committing, and consider Structurely or Ylopo raiya as more proven alternatives.
Featured In
Roof AI is mentioned in the following guides, kits, and comparisons:
Frequently Asked Questions
How much does Roof AI cost in 2026?
Roof AI pricing is quote-based, with estimated plans starting around $299/month for basic chatbot functionality and $499/month for professional features including SMS. Contact Roof AI directly for current pricing, as public pricing is not consistently published.
Is Roof AI still actively supported in 2026?
Roof AI is a small company (~8 employees) based in Montreal, Canada, with $350,000 in total funding. Before subscribing, verify current product availability, support responsiveness, and development activity by contacting them directly and checking for recent product updates.
How does Roof AI compare to Structurely?
Roof AI focuses on website chatbots with MLS integration for property Q&A and appointment scheduling. Structurely is a more comprehensive AI ISA handling autonomous SMS and email conversations for lead qualification at scale. Structurely is significantly larger and more established in the real estate AI space.
Does Roof AI integrate with real estate CRMs?
Yes. Roof AI integrates with Follow Up Boss, Salesforce, HubSpot, and other CRMs via direct connections, Zapier, and API. Verify current supported integrations before purchasing, as the list may change.
Can Roof AI answer questions about specific listings?
Yes. Roof AI's MLS integration allows the chatbot to pull real-time listing data and answer visitor questions about price, square footage, neighborhood details, and other property specifics -- a differentiator from chatbots that only give generic responses.
Does Roof AI have an affiliate program?
No. Roof AI does not offer a public affiliate program. Given the company's small size, they do not appear to operate partner or referral programs at this time.
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