Natural two-way conversations via SMS, email, web chat, and Facebook Messenger that adapt to lead replies -- not scripted drip sequences. 13M+ conversations processed.
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Structurely
structurely.comStructurely is the leading standalone AI ISA for real estate, using its Aisa Holmes AI to qualify leads via SMS, email, web chat, Facebook Messenger, and voice calling 24/7.
The verdict
Structurely is the leading standalone AI ISA for real estate, with 13M+ conversations, a 57% response rate, and flexible CRM integrations for teams that want AI lead qualification without an all-in-one platform. Pricing combines a quote-based platform fee with token-based usage for voice, SMS, email, and other AI activity.
01 — Overview
What Structurely is, and isn't.
Structurely, marketed under the AI brand name "Aisa Holmes," is the most established standalone conversational AI platform built specifically for real estate lead qualification and nurturing. Recently acquired by CapStone Holdings Inc. on January 6, 2026, with new CEO Corey Welch appointed January 20, 2026, Structurely is entering a new phase of growth and investment. The platform has processed over 13 million conversations and 75 million messages, delivering a 57% response rate and 14-31% lead qualification rate across its client base.
Unlike AI features embedded within CRM platforms, Structurely operates as a dedicated virtual ISA that integrates with the agent's existing CRM. It holds natural two-way conversations with leads via SMS, email, web chat, Facebook Messenger, and now voice calling with live transfer capability. The AI qualifies leads by asking about timeline, financing status, property preferences, and buying or selling intent, then alerts agents when prospects are ready for human contact. Teams report a 21x return on investment from the platform.
Structurely now uses a quote-based platform fee plus token-based usage across voice, SMS, email, and other AI activity. Published usage rates start as low as $0.07 per voice minute, $0.02 per SMS message, and $0.02 per AI email. Small Team, Large Team, and Enterprise / Build Your Own plans all require a sales conversation, and volume discounts are available. The platform is best suited for teams with meaningful lead flow who want to reduce manual follow-up without committing to an all-in-one platform switch.
02 — Features ◆ standout
10 features, scored.
The 4 marked ◆ are why we rate Structurely a 4.4 overall.
New AI voice capability that makes outbound calls to leads and transfers live to agents when prospects are engaged and qualified.
Engages new leads within seconds of inquiry, any time of day, preventing lead leakage. 57% response rate across the platform.
Automatically qualifies leads on timeline, financing, property preferences, and buying/selling intent, achieving 14-31% qualification rates.
Maintains engagement with cold leads over weeks or months, re-engaging when interest indicators increase.
Notifies agents immediately when leads are qualified, request human contact, or show hot buying signals.
Direct integrations with Follow Up Boss, BoomTown, Real Geeks, Sierra Interactive, kvCORE, LionDesk, and Salesforce.
Full conversation history synced to CRM, giving agents complete context before making human contact.
Opt-in tracking, quiet hours configuration, and DNC list management for TCPA compliance.
Engages leads directly through Facebook Messenger in addition to SMS and email channels.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Leading standalone AI ISA with 13M+ conversations and 75M+ messages processed
- +Token-based usage covers voice, SMS, email, and other AI activity without per-seat licensing
- +Works with existing CRM (FUB, BoomTown, Real Geeks, etc.) -- no platform switch required
- +New voice calling with live transfers adds a high-value channel beyond text and email
- +21x ROI reported across client base with 57% response rate
- +Volume-based usage discounts are available for larger deployments
Cons
- −CapStone Holdings acquisition (January 2026) and new CEO create transition uncertainty
- −Quality depends on lead source quality and proper script configuration
- −Requires clean handoff process or leads may feel stuck talking to a bot
- −SMS compliance (TCPA) requires careful setup and ongoing monitoring
04 — Pricing
3 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Small Team
Custom
- Agent builder and prebuilt agent setup
- Inbound and outbound voice
- SMS and email workflows
- Call cadences, screening, and campaign management
- Live transfers and appointment scheduling
- Lead uploader and basic reporting
- Self-serve setup
- Token usage starts as low as $0.07 per voice minute, $0.02 per SMS message, and $0.02 per AI email
- Talk to Sales for platform pricing
Large Team Most pick this
Custom
- Everything in Small Team
- Multiple teams and permission controls
- Advanced routing and workflow logic
- Custom agent configurations
- Advanced BI and analytics
- Custom integrations and webhooks
- A/B testing and spam mitigation
- Volume-based usage discounts
- Dedicated customer success support
- Talk to Sales for platform pricing
Enterprise / Build Your Own
Custom
- Everything in Large Team
- APIs, voice orchestration, telco infrastructure, MCP, webhooks, and custom tools
- Custom SLAs, security review, and dedicated or isolated infrastructure
- SSO/SAML, advanced permissions, and audit controls
- White-label, grey-label, and headless deployment
- Dedicated AI training and integration support
- Model, voice, and provider flexibility
- Priority engineering support and volume-based pricing discounts
- Talk to an AI Engineer for platform pricing
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Follow Up Boss
BoomTown
Real Geeks
Sierra Interactive
LionDesk
kvCORE
Salesforce
CINC
Zapier: yes Public API: yes
06 — Top alternative
If Structurely isn't the right shape.
Y
Ylopo raiya
Ylopo raiya delivers the most complete AI lead follow-up in real estate, combining ChatGPT-powered texting (25M+ conversations, 48% response rate) with AI Voice calling and live transfers (30%+ connection rate), and it maximizes the return for teams already investing in online advertising. The catch is that it requires the full Ylopo ecosystem, so teams wanting a standalone AI ISA should look at Structurely instead.
07 — Frequently asked
Questions every Structurely shopper asks.
How much does Structurely cost in 2026?
Structurely requires a sales quote for the platform fee on its Small Team, Large Team, and Enterprise / Build Your Own plans. Usage is metered through tokens, with published rates as low as $0.07 per voice minute, $0.02 per SMS message, and $0.02 per AI email. Volume discounts are available.
Who owns Structurely now?
Structurely was acquired by CapStone Holdings Inc. on January 6, 2026. Corey Welch was appointed as the new CEO on January 20, 2026. The company was originally founded in 2015 in Ames, Iowa.
What is Aisa Holmes?
Aisa Holmes is Structurely's branded AI assistant that holds natural two-way conversations with leads via SMS, email, web chat, Facebook Messenger, and voice calling. It has processed over 13 million conversations and 75 million messages across the platform.
Does Structurely integrate with Follow Up Boss?
Yes. Structurely has a direct integration with Follow Up Boss. Qualified leads, conversation transcripts, qualification data, and agent handoff alerts sync into FUB so agents have full context before making contact.
Can Structurely replace a human ISA?
Structurely can handle initial lead engagement and qualification that ISAs typically do, allowing teams to scale lead handling without proportionally adding staff. Teams report 21x ROI. However, human ISAs still excel at complex conversations, relationship building, and handling unusual situations.
Does Structurely do voice calling?
Yes. Structurely has added AI voice calling capabilities with live transfer functionality. The AI can make outbound calls to leads and transfer them live to agents when prospects are engaged and qualified, adding a high-value channel beyond text and email.