Natural two-way conversations via SMS, email, web chat, and Facebook Messenger that adapt to lead replies -- not scripted drip sequences. 13M+ conversations processed.
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Structurely
structurely.comStructurely is the leading standalone AI ISA for real estate, using its Aisa Holmes AI to qualify leads via SMS, email, web chat, Facebook Messenger, and voice calling 24/7.
The verdict
Structurely is the leading standalone AI ISA for real estate, with the most proven track record (13M+ conversations, 57% response rate, 21x ROI), an action-credit pricing model that starts at a $499/month platform fee, and flexible CRM integrations for teams that want AI lead qualification without an all-in-one platform. The January 2026 CapStone acquisition brought a pricing overhaul, but the fundamentals remain strong.
01 — Overview
What Structurely is, and isn't.
Structurely, marketed under the AI brand name "Aisa Holmes," is the most established standalone conversational AI platform built specifically for real estate lead qualification and nurturing. Recently acquired by CapStone Holdings Inc. on January 6, 2026, with new CEO Corey Welch appointed January 20, 2026, Structurely is entering a new phase of growth and investment. The platform has processed over 13 million conversations and 75 million messages, delivering a 57% response rate and 14-31% lead qualification rate across its client base.
Unlike AI features embedded within CRM platforms, Structurely operates as a dedicated virtual ISA that integrates with the agent's existing CRM. It holds natural two-way conversations with leads via SMS, email, web chat, Facebook Messenger, and now voice calling with live transfer capability. The AI qualifies leads by asking about timeline, financing status, property preferences, and buying or selling intent, then alerts agents when prospects are ready for human contact. Teams report a 21x return on investment from the platform.
Structurely moved to an action-credit pricing model in 2026, replacing its earlier flat tiers. The Team plan is a $499/month platform fee plus $0.08 per action credit, and the Company plan is $999/month plus $0.06 per credit, with Enterprise priced on request. One action credit equals one SMS response, 10 seconds of AI talk time, or two emails, so teams pay in proportion to how much the AI actually works. Onboarding runs $2,000 (Team) or $2,500 (Company). The platform is best suited for teams with meaningful lead flow who want to reduce manual texting workload without committing to an all-in-one platform switch.
02 — Features ◆ standout
10 features, scored.
The 4 marked ◆ are why we rate Structurely a 4.4 overall.
New AI voice capability that makes outbound calls to leads and transfers live to agents when prospects are engaged and qualified.
Engages new leads within seconds of inquiry, any time of day, preventing lead leakage. 57% response rate across the platform.
Automatically qualifies leads on timeline, financing, property preferences, and buying/selling intent, achieving 14-31% qualification rates.
Maintains engagement with cold leads over weeks or months, re-engaging when interest indicators increase.
Notifies agents immediately when leads are qualified, request human contact, or show hot buying signals.
Direct integrations with Follow Up Boss, BoomTown, Real Geeks, Sierra Interactive, kvCORE, LionDesk, and Salesforce.
Full conversation history synced to CRM, giving agents complete context before making human contact.
Opt-in tracking, quiet hours configuration, and DNC list management for TCPA compliance.
Engages leads directly through Facebook Messenger in addition to SMS and email channels.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Leading standalone AI ISA with 13M+ conversations and 75M+ messages processed
- +Action-credit pricing means you pay in proportion to how much the AI works, not for idle seats
- +Works with existing CRM (FUB, BoomTown, Real Geeks, etc.) -- no platform switch required
- +New voice calling with live transfers adds a high-value channel beyond text and email
- +21x ROI reported across client base with 57% response rate
- +Volume credit discounts as you move from Team ($0.08/credit) to Company ($0.06/credit)
Cons
- −CapStone Holdings acquisition (January 2026) and new CEO create transition uncertainty
- −Quality depends on lead source quality and proper script configuration
- −Requires clean handoff process or leads may feel stuck talking to a bot
- −SMS compliance (TCPA) requires careful setup and ongoing monitoring
04 — Pricing
3 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Team
$499 / mo
- $499/month platform fee plus $0.08 per action credit
- 4 pre-built AI agents, unlimited self-built agents
- Aisa Holmes AI (SMS, email, web chat)
- Multi-agent workflows
- Conversation transcripts and agent alerts
- $2,000 one-time onboarding
Company Most pick this
$999 / mo
- $999/month platform fee plus $0.06 per action credit
- Everything in Team
- Custom agent configurations
- Advanced analytics
- Dedicated success manager
- $2,500 one-time onboarding
Enterprise
Custom / mo
- Custom pricing (contact sales)
- Custom SLAs
- Dedicated infrastructure
- AI model fine-tuning
- Volume credit discounts
- Priority support
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Follow Up Boss
BoomTown
Real Geeks
Sierra Interactive
LionDesk
kvCORE
Salesforce
CINC
Zapier: yes Public API: yes
06 — Top alternative
If Structurely isn't the right shape.
Y
Ylopo raiya
Ylopo raiya delivers the most complete AI lead follow-up in real estate, combining ChatGPT-powered texting (25M+ conversations, 48% response rate) with AI Voice calling and live transfers (30%+ connection rate), and it maximizes the return for teams already investing in online advertising. The catch is that it requires the full Ylopo ecosystem, so teams wanting a standalone AI ISA should look at Structurely instead.
07 — Frequently asked
Questions every Structurely shopper asks.
How much does Structurely cost in 2026?
Structurely uses an action-credit model in 2026: the Team plan is a $499/month platform fee plus $0.08 per action credit, and the Company plan is $999/month plus $0.06 per credit. One credit equals one SMS response, 10 seconds of AI talk time, or two emails. Onboarding is $2,000 (Team) or $2,500 (Company), and Enterprise pricing is custom.
Who owns Structurely now?
Structurely was acquired by CapStone Holdings Inc. on January 6, 2026. Corey Welch was appointed as the new CEO on January 20, 2026. The company was originally founded in 2015 in Ames, Iowa.
What is Aisa Holmes?
Aisa Holmes is Structurely's branded AI assistant that holds natural two-way conversations with leads via SMS, email, web chat, Facebook Messenger, and voice calling. It has processed over 13 million conversations and 75 million messages across the platform.
Does Structurely integrate with Follow Up Boss?
Yes. Structurely has a direct integration with Follow Up Boss. Qualified leads, conversation transcripts, qualification data, and agent handoff alerts sync into FUB so agents have full context before making contact.
Can Structurely replace a human ISA?
Structurely can handle initial lead engagement and qualification that ISAs typically do, allowing teams to scale lead handling without proportionally adding staff. Teams report 21x ROI. However, human ISAs still excel at complex conversations, relationship building, and handling unusual situations.
Does Structurely do voice calling?
Yes. Structurely has added AI voice calling capabilities with live transfer functionality. The AI can make outbound calls to leads and transfer them live to agents when prospects are engaged and qualified, adding a high-value channel beyond text and email.
Does Structurely have an affiliate program?
Structurely operates referral programs through agencies and CRM partners, but does not have a widely advertised public affiliate program with standard commission structures. Contact Structurely directly for current referral terms and eligibility.