Automatically calculates the most efficient driving route between multiple properties to minimize travel time.
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TourZazz
tourzazz.ai Free tierTourZazz is an AI-powered tour management app for buyers' agents that optimizes property showing routes and positions itself as a ShowingTime competitor.
The verdict
TourZazz is the most promising independent alternative to ShowingTime, with strong buyer-agent-focused features and RESO standards compliance. However, its small size and limited MLS coverage mean most agents will still rely on ShowingTime for day-to-day showing management while watching TourZazz's expansion.
01 — Overview
What TourZazz is, and isn't.
TourZazz, founded in 2019 by Stacy and Michael Spickes in Austin, TX, has pivoted from a ShowingTime complement to a direct ShowingTime competitor. After Zillow acquired ShowingTime in 2021, TourZazz accelerated its development roadmap from 12-18 months to 12-18 weeks, positioning itself as an independent alternative focused on the buyer's agent perspective.
The platform takes a buyer-agency-first approach to showing management: build property tours, optimize driving routes between listings, share interactive itineraries with clients, and coordinate showings -- all from a mobile-first interface. TourZazz holds 2 patents related to showing tour technology and is an active participant in the RESO Showing Subgroup, helping establish data standards for API interoperability, showing schedule ownership, and lockbox data sharing.
TourZazz is free for listing agents (unlimited listings and free appointment management) and gives buyer agents 3 free showing tours on the Basic plan. The Pro plan adds unlimited buyer showing tours for $14.99/month. The company has rebranded its domain from tourzazz.com to tourzazz.ai, reflecting its AI-powered scheduling capabilities. As a bootstrapped startup with no outside funding, TourZazz is positioning RESO-standardized APIs as the path to interoperability with lockbox systems and MLS platforms, reducing ShowingTime's data lock-in advantage.
02 — Features ◆ standout
10 features, scored.
The 4 marked ◆ are why we rate TourZazz a 3.8 overall.
AI automation handles showing scheduling, confirmations, and coordination across multiple listings.
Share interactive tour itineraries with buyers including property details, photos, schedule, and route information.
Built on RESO-standardized APIs for interoperability with MLS platforms and lockbox systems.
Create organized property tours by importing from MLS or manual entry with drag-and-drop reordering.
Location-aware tools for on-the-go tour management and navigation to each property.
Add notes to each property for quick reference during tours and share with team members.
Calculate drive times and showing durations to build realistic, achievable tour schedules.
Track past tours for follow-up, client record keeping, and performance analysis.
Patent-protected lockbox integration via RESO standards for appointment-synced access (markets expanding).
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Independent alternative to ShowingTime not owned by a portal company (Zillow)
- +Free listing management plus 3 free buyer showing tours before any paid plan
- +Route optimization saves significant time and fuel on multi-property tours
- +RESO standards compliance promotes data interoperability and reduces platform lock-in
- +Buyer-agency-first design approach differentiates from listing-centric competitors
Cons
- −Small bootstrapped startup with limited market penetration compared to ShowingTime
- −MLS integration availability is still expanding and limited in many markets
- −Buyer agents capped at 3 free tours before the $14.99/month Pro plan is required
- −Less proven track record than established platforms like ShowingTime
04 — Pricing
3 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Basic (Free)
Custom
- Free unlimited listing management for listing agents
- Free appointment management for all your listings
- 3 free single or multi-property showing tours for buyer agents
- Property list management
- Mobile app access
Pro (Buyer Agent) Most pick this
$14.99 / mo
$0/mo billed annually
- Unlimited monthly showing tours for buyers
- Route optimization across multi-property tours
- AI-powered scheduling automation
- Client-facing interactive tour sharing
- Free appointment management for all your listings included
- RESO-standardized MLS data integration
Enterprise / MLS
Custom
- Custom pricing for brokerages and MLS associations
- RESO-compliant API integrations
- White-label options available
- Smart lockbox integration (patent-protected)
- Contact customersuccess@tourzazz.ai for details
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Select MLSs (via RESO standards)
Google Maps
Public API: yes
06 — Top alternative
If TourZazz isn't the right shape.
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ShowingTime+
ShowingTime+ is the default choice for most agents due to its ubiquitous MLS integration and often-free basic tier. SentriLock's free Showing Service now offers a viable alternative in markets where it has lockbox presence, but ShowingTime's 300+ MLS coverage remains unmatched.
07 — Frequently asked
Questions every TourZazz shopper asks.
Is TourZazz a ShowingTime competitor?
Yes. After Zillow acquired ShowingTime in 2021, TourZazz pivoted from being a ShowingTime complement to a direct competitor. It positions itself as an independent, buyer-agency-focused alternative with RESO-standardized APIs and AI-powered scheduling.
Is TourZazz free?
TourZazz is free for listing agents, with unlimited listings and free appointment management. Buyer agents get 3 free showing tours on the Basic plan. For unlimited buyer tours plus route optimization and AI scheduling, the Pro plan is $14.99/month.
How does TourZazz route optimization work?
You add the properties your buyer wants to see, and TourZazz calculates the most efficient driving route to minimize travel time between showings. It factors in drive times and showing durations to build realistic tour schedules.
Can I share tours with my buyers?
Yes. TourZazz lets you share interactive tour itineraries with buyers that include property photos, details, schedule, route information, and notes. Buyers can review the tour plan before and during showings.
What are RESO standards and why do they matter?
RESO (Real Estate Standards Organization) develops data standards for the real estate industry. TourZazz's RESO compliance means it can exchange data with MLS platforms and lockbox systems using standardized APIs, reducing the data lock-in advantage that ShowingTime holds through proprietary integrations.
Is TourZazz useful for listing agents?
TourZazz offers free listing management tools, but its core strength is buyer-agent tour planning and route optimization. Listing agents who primarily manage incoming showing requests will find ShowingTime or SentriLock's Showing Service better suited to their workflow.