TourZazz at a Glance
What it is: TourZazz is an AI-powered tour management app for buyers' agents that optimizes property showing routes and positions itself as a ShowingTime competitor.
Price: Starting at $0/month (as of February 2026)
Best for: Solo Agents, Teams, Budget Conscious
Top alternative: ShowingTime+
Our rating:
TourZazz Review for Real Estate Agents (2026)
Try TourZazz - 30 Day Free Trial →Quick Stats
| Starting Price | $0/month | $0/(annual) |
|---|---|
| Free Plan | Yes |
| Free Trial | 30 days |
| Best For | Buyers' agents who want an independent, AI-powered alternative to ShowingTime for tour planning and showing coordination |
| Key Features | Route Optimization, AI-Powered Scheduling, Client Tour Sharing, RESO Standards Compliance |
| Integrations | Select MLSs (via RESO standards), Google Maps |
| Mobile Apps | Web, iOS, Android |
| Founded | 2019 (Austin, TX) |
| Pricing Verified | February 13, 2026 |
Overview
TourZazz, founded in 2019 by Stacy and Michael Spickes in Austin, TX, has pivoted from a ShowingTime complement to a direct ShowingTime competitor. After Zillow acquired ShowingTime in 2021, TourZazz accelerated its development roadmap from 12-18 months to 12-18 weeks, positioning itself as an independent alternative focused on the buyer's agent perspective.
The platform takes a buyer-agency-first approach to showing management: build property tours, optimize driving routes between listings, share interactive itineraries with clients, and coordinate showings -- all from a mobile-first interface. TourZazz holds 2 patents related to showing tour technology and is an active participant in the RESO Showing Subgroup, helping establish data standards for API interoperability, showing schedule ownership, and lockbox data sharing.
TourZazz offers free listing management for MLSs, brokerages, and agents, with a 30-day free trial for buyer agent features. The company has rebranded its domain from tourzazz.com to tourzazz.ai, reflecting its AI-powered scheduling capabilities. As a bootstrapped startup with no outside funding, TourZazz is positioning RESO-standardized APIs as the path to interoperability with lockbox systems and MLS platforms, reducing ShowingTime's data lock-in advantage.
Key Features
Route Optimization
Automatically calculates the most efficient driving route between multiple properties to minimize travel time.
AI-Powered Scheduling
AI automation handles showing scheduling, confirmations, and coordination across multiple listings.
Client Tour Sharing
Share interactive tour itineraries with buyers including property details, photos, schedule, and route information.
RESO Standards Compliance
Built on RESO-standardized APIs for interoperability with MLS platforms and lockbox systems.
Tour Building
Create organized property tours by importing from MLS or manual entry with drag-and-drop reordering.
Geolocation Features
Location-aware tools for on-the-go tour management and navigation to each property.
Property Notes and Collaboration
Add notes to each property for quick reference during tours and share with team members.
Time and Drive Estimates
Calculate drive times and showing durations to build realistic, achievable tour schedules.
Tour History
Track past tours for follow-up, client record keeping, and performance analysis.
Smart Lockbox Integration
Patent-protected lockbox integration via RESO standards for appointment-synced access (markets expanding).
Pricing Details
TourZazz uses tiered pricing. Here are the tiers (prices as of February 13, 2026):
- Free for MLSs, brokerages, and agents
- Listing management tools
- Basic showing coordination
- Property list management
- Mobile app access
- Unlimited tour planning with route optimization
- AI-powered scheduling automation
- Client-facing interactive tour sharing
- Tour history tracking and analytics
- RESO-standardized MLS data integration
- 30-day free trial available (pricing subject to verification)
- Custom pricing for brokerages and MLS associations
- RESO-compliant API integrations
- White-label options available
- Smart lockbox integration (patent-protected)
- Contact customersuccess@tourzazz.ai for details
Integrations
Direct Integrations
- Select MLSs (via RESO standards)
- Google Maps
API Available: Yes — TourZazz offers an API for custom integrations.
Pros and Cons
Pros
- Independent alternative to ShowingTime not owned by a portal company (Zillow)
- Free listing management tier with 30-day trial for buyer agent features
- Route optimization saves significant time and fuel on multi-property tours
- RESO standards compliance promotes data interoperability and reduces platform lock-in
- Buyer-agency-first design approach differentiates from listing-centric competitors
Cons
- Small bootstrapped startup with limited market penetration compared to ShowingTime
- MLS integration availability is still expanding and limited in many markets
- Pro pricing ($15/month listed) may have changed -- verify current rates directly
- Less proven track record than established platforms like ShowingTime
Our Verdict
TourZazz is the most promising independent alternative to ShowingTime, with strong buyer-agent-focused features and RESO standards compliance. However, its small size and limited MLS coverage mean most agents will still rely on ShowingTime for day-to-day showing management while watching TourZazz's expansion.
Frequently Asked Questions
Is TourZazz a ShowingTime competitor?
Yes. After Zillow acquired ShowingTime in 2021, TourZazz pivoted from being a ShowingTime complement to a direct competitor. It positions itself as an independent, buyer-agency-focused alternative with RESO-standardized APIs and AI-powered scheduling.
Is TourZazz free?
TourZazz offers free listing management for MLSs, brokerages, and agents. Buyer agent features (route optimization, AI scheduling, client tour sharing) are available with a 30-day free trial, with paid plans for ongoing use. Contact TourZazz for current pricing.
How does TourZazz route optimization work?
You add the properties your buyer wants to see, and TourZazz calculates the most efficient driving route to minimize travel time between showings. It factors in drive times and showing durations to build realistic tour schedules.
Can I share tours with my buyers?
Yes. TourZazz lets you share interactive tour itineraries with buyers that include property photos, details, schedule, route information, and notes. Buyers can review the tour plan before and during showings.
What are RESO standards and why do they matter?
RESO (Real Estate Standards Organization) develops data standards for the real estate industry. TourZazz's RESO compliance means it can exchange data with MLS platforms and lockbox systems using standardized APIs, reducing the data lock-in advantage that ShowingTime holds through proprietary integrations.
Is TourZazz useful for listing agents?
TourZazz offers free listing management tools, but its core strength is buyer-agent tour planning and route optimization. Listing agents who primarily manage incoming showing requests will find ShowingTime or SentriLock's Showing Service better suited to their workflow.
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