An IDX site connected to a built-in CRM so lead behavior and inquiries flow directly into follow-up workflows.
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Real Geeks
realgeeks.comReal Geeks is a value-focused IDX website + CRM platform designed to help agents and teams capture leads, run basic automations, and manage follow-up in one system without enterprise complexity.
The verdict
Real Geeks is a strong-value IDX website + CRM platform for agents and teams that want integrated lead capture and practical follow-up automation, as long as you expect pricing to vary and confirm add-ons for texting/calling and advanced features.
01 — Overview
What Real Geeks is, and isn't.
Real Geeks is best known as a practical 'IDX website + CRM' bundle for real estate agents and small-to-mid teams that want lead capture, nurturing, and day-to-day contact management in one place. The platform typically centers around an IDX site, landing pages, and a built-in CRM where agents can call/text/email (capabilities vary), tag leads, run drips, and track pipeline.
Compared to premium, services-heavy ecosystems, Real Geeks is often positioned as a strong value: you get an IDX site tightly connected to a CRM, plus core lead-routing and automation for teams. Many teams pair Real Geeks with external ad management, ISA workflows, and third-party tools as they scale.
Pricing and packaging can change and may include base fees plus per-user costs and optional services (SEO/PPC, add-ons, texting/calling). Treat the tiers below as a structured snapshot and confirm current pricing and inclusions before publishing.
02 — Features ◆ standout
8 features, scored.
The 5 marked ◆ are why we rate Real Geeks a 4.3 overall.
Capture leads from site registration, property inquiries, and landing pages with configurable fields.
Centralized contact records with notes, tags, and activity history to keep follow-up organized.
Create email (and sometimes SMS via add-ons/integrations) drips to nurture buyers and sellers over time.
Route leads to agents using team rules (e.g., round robin / groups) depending on plan and configuration.
Use lead activity (searches, views, alerts) from the IDX site to prioritize follow-up.
Built-in tools for creating and managing Facebook ads and lead capture campaigns.
Mobile lead management for speed-to-lead and task execution.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Strong value for an IDX website + CRM in a single bundle
- +Tight connection between site behavior and CRM follow-up
- +Good fit for small-to-mid teams needing basic routing and accountability
- +Common choice for teams building a modular stack with add-on marketing services
- +Lead capture and nurture tools are practical and agent-friendly
- +Facebook ad tools included for lead generation
Cons
- −Total cost climbs fast: a $250 setup fee, extra users, and MLS pass-through fees stack on top of the base plan
- −Advanced automation and reporting typically lag premium enterprise ecosystems
- −Some texting/calling capabilities may require add-ons or third-party integrations
- −Portal integrations may rely on lead forwarding/parsing depending on source and configuration
04 — Pricing
4 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Establish
$299 / mo
$0/mo billed annually
- IDX website with lead capture
- Built-in real estate CRM
- Email follow-up and basic automations
- Saved searches & listing alerts
- Geek AI assistant available as a $200/mo add-on
- MLS/IDX access subject to MLS approval and pass-through fees (varies by MLS)
Grow
$599 / mo
$0/mo billed annually
- Everything in Establish
- Geek AI assistant bundled in
- Team lead routing & assignment rules
- Round-robin and accountability features
- Advanced CRM workflows and tags/tasks
- Reporting by lead source/campaign
Expand Most pick this
$999 / mo
$0/mo billed annually
- Everything in Grow
- Higher-volume team/brokerage operations
- Expanded support and implementation
- More advanced routing and lead management options
- Multiple landing pages / funnels
Conquer
$1599 / mo
$0/mo billed annually
- Everything in Expand
- Top-tier capacity for high-volume brokerages
- Maximum lead management and automation depth
- Priority implementation and support
- MLS fees, compliance rules, and data availability vary by MLS
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Google Workspace
Microsoft 365
Zapier
Facebook Lead Ads
Google Analytics
Follow Up Boss
Lofty
Zapier: yes Make: yes Public API: yes
06 — Top alternative
If Real Geeks isn't the right shape.
C
Chime
Chime (now marketed as Lofty) is a strong option for teams that want a modern, automation-forward CRM with IDX capabilities and AI-assisted workflows. Plans start around $449/month, but the full package and final price still depend on a demo, so confirm current terms before you commit.
07 — Frequently asked
Questions every Real Geeks shopper asks.
How much does Real Geeks cost in 2026?
Real Geeks publishes four plans: Establish at $299/month, Grow at $599/month, Expand at $999/month, and Conquer at $1,599/month, plus a one-time $250 setup fee. Geek AI is bundled into Grow and above but runs $200/month as an add-on on Establish. Additional users and MLS pass-through fees can raise the total, so confirm your exact configuration.
Is Real Geeks worth it?
Real Geeks is worth it if you want an IDX website tightly connected to a CRM with practical follow-up tools at a generally good value. If you need enterprise-grade routing, deep analytics, or brokerage governance, you may prefer premium platforms.
Real Geeks vs Follow Up Boss: which is better?
Follow Up Boss is CRM-first and often best-in-class for team routing and daily execution; Real Geeks is an IDX website + CRM bundle. Choose Real Geeks if you want the website + CRM together, or choose FUB if you want a premium CRM and plan to pair it with a separate IDX/lead gen stack.
Does Real Geeks include an IDX website?
Yes, IDX websites are a core part of Real Geeks' positioning. MLS coverage and compliance details vary by market, so confirm availability for your MLS.
Can Real Geeks work for teams?
Yes. Many teams use Real Geeks for lead capture and team CRM workflows, including lead distribution and basic accountability. The depth of routing/reporting depends on plan and configuration.
Does Real Geeks integrate with Zillow or Realtor.com leads?
Teams often connect portal leads via lead forwarding/email parsing or routing tools. Whether it's a direct integration vs parsed forwarding depends on the portal product and setup, so confirm with Real Geeks support.
Does Real Geeks have an affiliate program?
Yes, Real Geeks offers an affiliate program through Impact with approximately $200 per qualified referral. Verify current payout amounts, cookie duration, and qualification requirements through the Impact platform.