AI features that help prioritize leads and streamline next actions (capabilities vary by release/package).
C
Chime (now Lofty)
chime.meChime renamed itself Lofty in 2023. The platform combines real estate CRM, IDX websites, AI-assisted automation, team workflows, and multi-channel lead nurturing.
The verdict
Chime, now Lofty, is a strong option for teams that want an automation-focused CRM with IDX capabilities and AI-assisted workflows. All current plans are quote-based, so contact Lofty sales for package details and total cost.
01 — Overview
What Chime (now Lofty) is, and isn't.
Chime renamed itself Lofty in 2023. The current Lofty platform combines CRM, marketing automation, and IDX websites to help teams capture leads, route opportunities, and keep follow-up consistent across channels.
Its capabilities include AI-assisted workflows, lead prioritization, team lead distribution, integrated websites and landing pages, and mobile apps. Optional upgrades and lead-generation programs can change the package and total cost.
Lofty does not publish numeric platform rates. Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise all require you to contact sales for a quote based on the package, seat count, upgrades, and lead-generation programs. For a closer look at the platform's AI tools, see the separate Lofty AI Assistant record at /tools/lofty-ai/.
02 — Features ◆ standout
8 features, scored.
The 6 marked ◆ are why we rate Chime (now Lofty) a 4.4 overall.
Assign and distribute leads with rules to support speed-to-lead and ownership clarity.
Automations for email and follow-up sequences; SMS/calling may be add-on depending on package.
Integrated IDX sites and listing alerts to capture and nurture buyer leads (MLS coverage varies).
Use searches/views and engagement signals to drive alerts and automated follow-up.
Built-in dialer for efficient outbound calling campaigns (availability varies by package).
Unified contact records capturing calls, emails, tasks, notes, and lead activity.
Mobile lead management for on-the-go response and task completion.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Modern platform geared toward automation and fast lead response
- +Strong fit for teams needing routing and consistent follow-up workflows
- +IDX + CRM packaging can reduce vendor sprawl for some teams
- +AI-assisted features can improve prioritization and daily execution
- +Power dialer option for high-volume outreach
- +Scales better than lightweight CRMs when team complexity grows
Cons
- −Pricing is typically quote-based, making it harder to compare without a demo
- −Feature availability can vary by package/modules (IDX, SMS/dialer, AI)
- −Implementation complexity is higher than simple CRMs
- −Portal lead integrations may depend on lead forwarding/routing tools depending on source
04 — Pricing
4 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Lofty Agent
Custom
- Request Pricing
- Customizable IDX website, unlimited basic CMAs, and listing tools
- Smart Plans marketing automation and Social Studio Basic
- AI-powered CRM with unlimited contacts, email, texting, and Basic Dialer
- Lofty Cowork, custom AI agents, AI lead scoring, and scheduled AI tasks
- Advanced lead routing, team management, reporting, and mobile app
- Lead generation, Power Dialer, extra texts, websites, and specialized AI agents available as add-ons
- Contact Lofty sales for package details and a custom quote
Lofty Team
Custom
- Request Pricing
- All published Lofty Agent platform features and add-on options
- 1:1 onboarding and training
- Contact Lofty sales for package details and a custom quote
Lofty Broker Most pick this
Custom
- Request Pricing
- All published Lofty Agent platform features and add-on options
- 1:1 onboarding and training
- Contact Lofty sales for package details and a custom quote
Lofty Enterprise
Custom
- Request Pricing
- All published Lofty Agent platform features and add-on options
- 1:1 onboarding and training
- Single sign-on, white label, and customizable organization structure
- Contact Lofty sales for package details and a custom quote
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Google Workspace
Microsoft 365
Zapier
Facebook Lead Ads
Zillow
Realtor.com
Zapier: yes Make: yes Public API: yes
06 — Top alternative
If Chime (now Lofty) isn't the right shape.
C
CINC
CINC is a premium choice for teams and brokerages that need high-volume lead generation workflows, advanced routing, and accountability. It fits organizations that can support quote-based pricing and a more involved implementation.
07 — Frequently asked
Questions every Chime (now Lofty) shopper asks.
How much does Chime cost in 2026?
Chime now operates under the Lofty brand. Lofty does not publish numeric rates for Lofty Agent, Lofty Team, Lofty Broker, or Lofty Enterprise. Contact sales for a quote based on your package, seat count, optional upgrades, and lead-generation programs.
Is Chime worth it?
Chime can be worth it for teams that will use its routing, automation, and IDX-driven nurture to improve speed-to-lead and conversion. For solo agents or low lead volume, simpler CRMs may be more cost-effective.
Chime vs BoomTown: which is better?
Both target teams. BoomTown is an established premium ecosystem; Chime is often chosen for a modern UX and automation/AI-forward positioning. The best fit depends on budget, service needs, and which workflows your team will actually adopt.
Does Chime include an IDX website?
Chime can include IDX websites, but this is often package-dependent. Confirm IDX availability, MLS coverage, and compliance requirements for your market.
Does Chime integrate with Zillow and Realtor.com leads?
Yes, Chime typically integrates with major portal lead sources. Confirm your specific lead product and integration method during onboarding.
Does Chime have a mobile app?
Yes, Chime typically offers iOS and Android apps. Verify current feature parity for texting/calling, tasks, and routing in the latest versions.
Does Chime have an affiliate program?
Yes. Chime is now Lofty, whose public affiliate program pays 10% of monthly platform subscription fees for 24 months. The rate rises to 20% for referrals from a calendar quarter in which an affiliate closes at least 10 new customers.