AI features that help prioritize leads and streamline next actions (capabilities vary by release/package).
C
Chime
chime.meChime is a modern real estate CRM + IDX platform with AI-assisted automation, team workflows, and multi-channel lead nurturing built for teams that need speed-to-lead and scalable follow-up.
The verdict
Chime (now marketed as Lofty) is a strong option for teams that want a modern, automation-forward CRM with IDX capabilities and AI-assisted workflows. Plans start around $449/month, but the full package and final price still depend on a demo, so confirm current terms before you commit.
01 — Overview
What Chime is, and isn't.
Chime positions itself as a modern, AI-forward platform combining CRM, marketing automation, and IDX websites to help teams convert inbound leads faster and keep follow-up consistent across channels. It's commonly evaluated against premium ecosystems like BoomTown and CINC, especially by teams that want strong automation and a more contemporary UX. Note that Chime rebranded to Lofty in 2023, so you'll often see the product marketed under the Lofty name.
Chime's differentiators typically include AI-assisted workflows (lead prioritization, suggested follow-up actions, messaging assistance), team lead distribution, and integrated websites/landing pages for lead capture. Feature depth can vary by package, and most deployments involve a demo and custom quote.
As of June 2026, Lofty publishes a starting price around $449/month for its Core plan, with higher tiers rising toward $1,500/month plus per-user and ad-management fees. Full packaging still depends on team size, number of sites, included modules (IDX, dialer/SMS, AI features), and services, so confirm current pricing in a demo. Use the tiers below as a structured representation of the packaging.
02 — Features ◆ standout
8 features, scored.
The 6 marked ◆ are why we rate Chime a 4.4 overall.
Assign and distribute leads with rules to support speed-to-lead and ownership clarity.
Automations for email and follow-up sequences; SMS/calling may be add-on depending on package.
Integrated IDX sites and listing alerts to capture and nurture buyer leads (MLS coverage varies).
Use searches/views and engagement signals to drive alerts and automated follow-up.
Built-in dialer for efficient outbound calling campaigns (availability varies by package).
Unified contact records capturing calls, emails, tasks, notes, and lead activity.
Mobile lead management for on-the-go response and task completion.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Modern platform geared toward automation and fast lead response
- +Strong fit for teams needing routing and consistent follow-up workflows
- +IDX + CRM packaging can reduce vendor sprawl for some teams
- +AI-assisted features can improve prioritization and daily execution
- +Power dialer option for high-volume outreach
- +Scales better than lightweight CRMs when team complexity grows
Cons
- −Pricing is typically quote-based, making it harder to compare without a demo
- −Feature availability can vary by package/modules (IDX, SMS/dialer, AI)
- −Implementation complexity is higher than simple CRMs
- −Portal lead integrations may depend on lead forwarding/routing tools depending on source
04 — Pricing
3 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Core
Custom / mo
- CRM for leads/contacts with timelines and tags
- Team lead distribution and assignment rules
- Email marketing and basic automation
- Lead capture tools and landing pages
- Mobile apps (iOS/Android)
- Published Core plan starts around $449/month (Lofty); confirm in a demo
Growth Most pick this
Custom / mo
- IDX website(s) and listing alert workflows
- Behavior-based triggers from site activity
- More robust automation and team reporting
- Integrations via Zapier/partners
- SMS/calling options (often add-on; verify)
- Demo/quote required
Enterprise
Custom / mo
- Advanced permissions and multi-team governance
- Custom onboarding and configuration
- Enhanced reporting/analytics options
- API/integration options (availability varies)
- AI features and advanced automation
- Contract/quote required
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Google Workspace
Microsoft 365
Zapier
Facebook Lead Ads
Zillow
Realtor.com
Zapier: yes Make: yes Public API: yes
06 — Top alternative
If Chime isn't the right shape.
C
CINC
CINC is a premium choice for teams and brokerages that need high-volume lead generation workflows, advanced routing, and accountability. It fits organizations that can support quote-based pricing and a more involved implementation.
07 — Frequently asked
Questions every Chime shopper asks.
How much does Chime cost in 2026?
Chime now operates under the Lofty brand, and as of June 2026 Lofty publishes a starting price around $449/month for its Core plan, rising toward $1,500/month for higher tiers plus per-user and ad-management fees. Final pricing still depends on team size, IDX websites, included modules (SMS/dialer/AI), and services, so request a demo and a written quote to confirm current packaging.
Is Chime worth it?
Chime can be worth it for teams that will use its routing, automation, and IDX-driven nurture to improve speed-to-lead and conversion. For solo agents or low lead volume, simpler CRMs may be more cost-effective.
Chime vs BoomTown: which is better?
Both target teams. BoomTown is an established premium ecosystem; Chime is often chosen for a modern UX and automation/AI-forward positioning. The best fit depends on budget, service needs, and which workflows your team will actually adopt.
Does Chime include an IDX website?
Chime can include IDX websites, but this is often package-dependent. Confirm IDX availability, MLS coverage, and compliance requirements for your market.
Does Chime integrate with Zillow and Realtor.com leads?
Yes, Chime typically integrates with major portal lead sources. Confirm your specific lead product and integration method during onboarding.
Does Chime have a mobile app?
Yes, Chime typically offers iOS and Android apps. Verify current feature parity for texting/calling, tasks, and routing in the latest versions.
Does Chime have an affiliate program?
No publicly advertised affiliate program was found. Chime may offer partner/referral arrangements for agencies and consultants, so verify directly with Chime if affiliate monetization is required.