Monthly reports showing each homeowner's specific equity, market position, and wealth-building opportunities -- driving 75% open rates with Follow Up Boss integration.
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Homebot
homebot.ai Editor's pick Free tierHomebot is a client engagement platform that delivers personalized monthly home digests with equity updates, AI-powered seller prediction, and wealth-building insights to keep agents top-of-mind.
The verdict
Homebot sets the standard for value-based client engagement. With AI-powered seller prediction and a Partner plan at $25/month for 250 clients (lender co-sponsor required), it is the most compelling client retention tool for agents with existing databases. Independents without a lender partner pay $50/month on the Solo plan.
01 — Overview
What Homebot is, and isn't.
Homebot has changed how real estate agents stay connected with past clients and their sphere of influence. Instead of generic newsletters, Homebot delivers personalized monthly home digests that show homeowners their home equity, local market conditions, refinance opportunities, and wealth-building scenarios -- and homeowners actually engage with them.
In 2025-2026, Homebot added its Likelihood to Sell Score, an AI-powered prediction model that identifies which homeowners in your database are most likely to sell, with 89% accuracy for actual sales in the top 50% of scores. Enhanced Home Search, improved Listing Alerts, and multiple loan support round out the new feature set, with AskHomebot AI upcoming for data-driven insights.
Homebot revamped its agent pricing in 2026. The Partner plan is $25/month for 250 clients with a co-sponsoring lender, the Solo plan is $50/month for 250 clients with no lender required, and the Team plan is $100/month for 500 clients across 2 agent profiles. Partner and Solo carry a $50 one-time setup fee. Agents invited by a lender can use an invite-only Freemium plan for up to 25 clients; otherwise, the cheapest public paid option is the $25 Partner plan, which requires a co-sponsoring lender.
02 — Features ◆ standout
8 features, scored.
The 4 marked ◆ are why we rate Homebot a 4.7 overall.
AI-predicted seller intent score that identifies which contacts are most likely to sell, with 89% accuracy in the top 50% of scores.
Real-time home equity calculations based on current market data and property values for every contact in your database.
Personalized calculations for rental income potential, HELOC opportunities, investment strategies, and multiple loan support.
Notifications when homeowners open digests, click links, or show signals of interest in selling or refinancing.
Dynamic search beyond MLS structured data, giving buyers more relevant property discovery.
Partner with mortgage lenders to share costs and provide comprehensive homeowner value with refinance insights.
Send personalized home search insights to active buyers in your database with improved listing alerts.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Delivers genuine value that homeowners actually want to receive, driving high engagement
- +AI-powered Likelihood to Sell Score identifies listing opportunities with 89% accuracy
- +Partner plan is $25/month for 250 clients with a co-sponsoring lender
- +Invite-only Freemium supports up to 25 clients when a lender enables it
- +Solo plan ($50/month) needs no lender, useful for independents
- +Builds long-term referral relationships that compound over time
Cons
- −Requires an existing database of past clients to be effective
- −Not a lead generation tool -- focuses entirely on client retention
- −$50 one-time setup fee on every paid plan adds to initial cost
- −Freemium and the lowest paid tier both depend on a lender relationship
04 — Pricing
5 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Freemium (Lender Invite)
Free
- Available only through an invitation from a lender
- Up to 25 clients
- Full Homebot access with clients added one at a time
- No setup fee
- Upgrades to Partner pricing after exceeding 25 clients
Partner
$25 / mo
- Up to 250 clients
- Requires a lender co-sponsor
- Home Digest and Home Search experiences
- Buyer and homeowner lead capture
- Video capabilities
- $50 one-time setup fee
Solo Most pick this
$50 / mo
- Up to 250 clients
- No lender co-sponsor required
- Home Digest experience for clients
- Homeowner lead capture
- Likelihood to Sell Score
- $50 one-time setup fee
Team
$100 / mo
- Up to 500 clients across 2 agent profiles
- Everything in Partner
- Admin controls and consolidated billing
- Shared client pooling
- $50/month per additional agent profile
Additional Clients
$10 / mo
- Add 100 clients per $10/month block
- Available on all paid plans
- Scale beyond a plan's base limit
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Follow Up Boss
kvCORE
Salesforce
Sierra Interactive
Zapier: yes Public API: yes
06 — Top alternative
If Homebot isn't the right shape.
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EZTexting
EZTexting offers the most comprehensive SMS marketing toolkit for real estate professionals. With AI Compose, workflow automation, and unlimited keywords on every plan, it delivers enterprise-grade features starting at $25/month, though SlickText remains the better choice for agents who prioritize simplicity and support.
07 — Frequently asked
Questions every Homebot shopper asks.
How much does Homebot cost in 2026?
Homebot has an invite-only Freemium plan for agents sponsored by a lender, limited to 25 clients. Paid agent plans are Partner at $25/month (250 clients, lender co-sponsor required), Solo at $50/month (250 clients, no lender required), and Team at $100/month (500 clients and 2 agent profiles). Partner and Solo have a $50 setup fee, and 100-client blocks cost $10/month.
What is the Homebot Likelihood to Sell Score?
The Likelihood to Sell Score is an AI-powered prediction that identifies which homeowners in your database are most likely to sell. Homebot claims 89% accuracy for actual sales among contacts scoring in the top 50%. This helps agents focus outreach on the highest-intent prospects.
What makes Homebot different from email newsletters?
Unlike generic newsletters, Homebot sends personalized home digests with each homeowner's specific equity, market data, and wealth-building opportunities. This personalization drives significantly higher engagement -- agents using Follow Up Boss integration report up to 75% digest open rates.
Does Homebot generate new leads?
Homebot focuses on client retention and referrals rather than new lead generation. It helps you stay connected with past clients who may refer friends or list with you again. For lead generation, pair it with an SMS platform like EZTexting or SlickText.
Can a lender cover my Homebot cost?
Yes. A lender can invite an agent to Homebot Freemium for up to 25 clients at no cost, or co-sponsor the $25/month Partner plan. Freemium does not allow bulk client imports and upgrades to paid Partner pricing after the account exceeds 25 clients.
Does Homebot have an affiliate program?
Yes. Homebot pays approved affiliates $150 for each referred loan officer who signs up with the affiliate code and remains active for 90 days. The program pays quarterly.