Monthly reports showing each homeowner's specific equity, market position, and wealth-building opportunities -- driving 75% open rates with Follow Up Boss integration.
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Homebot
homebot.ai Editor's pickHomebot is a client engagement platform that delivers personalized monthly home digests with equity updates, AI-powered seller prediction, and wealth-building insights to keep agents top-of-mind.
The verdict
Homebot sets the standard for value-based client engagement. With AI-powered seller prediction and a Partner plan at $25/month for 250 clients (lender co-sponsor required), it is the most compelling client retention tool for agents with existing databases. Independents without a lender partner pay $50/month on the Solo plan.
01 — Overview
What Homebot is, and isn't.
Homebot has changed how real estate agents stay connected with past clients and their sphere of influence. Instead of generic newsletters, Homebot delivers personalized monthly home digests that show homeowners their home equity, local market conditions, refinance opportunities, and wealth-building scenarios -- and homeowners actually engage with them.
In 2025-2026, Homebot added its Likelihood to Sell Score, an AI-powered prediction model that identifies which homeowners in your database are most likely to sell, with 89% accuracy for actual sales in the top 50% of scores. Enhanced Home Search, improved Listing Alerts, and multiple loan support round out the new feature set, with AskHomebot AI upcoming for data-driven insights.
Homebot revamped its agent pricing in 2026. The Partner plan is $25/month for 250 clients with a co-sponsoring lender, the Solo plan is $50/month for 250 clients with no lender required, and the Team plan is $100/month for 500 clients across 2 agent profiles. All paid plans carry a $50 one-time setup fee, and there is no free agent tier. The cheapest option is the $25 Partner plan, which requires a co-sponsoring lender who often subsidizes part of the cost, keeping Homebot one of the more affordable client retention tools available.
02 — Features ◆ standout
8 features, scored.
The 4 marked ◆ are why we rate Homebot a 4.7 overall.
AI-predicted seller intent score that identifies which contacts are most likely to sell, with 89% accuracy in the top 50% of scores.
Real-time home equity calculations based on current market data and property values for every contact in your database.
Personalized calculations for rental income potential, HELOC opportunities, investment strategies, and multiple loan support.
Notifications when homeowners open digests, click links, or show signals of interest in selling or refinancing.
Dynamic search beyond MLS structured data, giving buyers more relevant property discovery.
Partner with mortgage lenders to share costs and provide comprehensive homeowner value with refinance insights.
Send personalized home search insights to active buyers in your database with improved listing alerts.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Delivers genuine value that homeowners actually want to receive, driving high engagement
- +AI-powered Likelihood to Sell Score identifies listing opportunities with 89% accuracy
- +Partner plan is $25/month for 250 clients with a co-sponsoring lender
- +Lender co-sponsorship model can reduce cost to zero for agents
- +Solo plan ($50/month) needs no lender, useful for independents
- +Builds long-term referral relationships that compound over time
Cons
- −Requires an existing database of past clients to be effective
- −Not a lead generation tool -- focuses entirely on client retention
- −$50 one-time setup fee on every paid plan adds to initial cost
- −Best value (Partner plan) depends on finding a lender co-sponsor
04 — Pricing
4 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Partner
$25 / mo
- Up to 250 clients
- Requires a lender co-sponsor
- Home Digest and Home Search experiences
- Buyer and homeowner lead capture
- Video capabilities
- $50 one-time setup fee
Solo
$50 / mo
- Up to 250 clients
- No lender co-sponsor required
- Home Digest experience for clients
- Homeowner lead capture
- Likelihood to Sell Score
- $50 one-time setup fee
Team Most pick this
$100 / mo
- Up to 500 clients across 2 agent profiles
- Everything in Partner
- Admin controls and consolidated billing
- Shared client pooling
- $50/month per additional agent profile
Additional Clients
$10 / mo
- Add 100 clients per $10/month block
- Available on all paid plans
- Scale beyond a plan's base limit
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Follow Up Boss
kvCORE
Salesforce
Sierra Interactive
Zapier: yes Public API: yes
06 — Top alternative
If Homebot isn't the right shape.
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EZTexting
EZTexting offers the most comprehensive SMS marketing toolkit for real estate professionals. With AI Compose, workflow automation, and unlimited keywords on every plan, it delivers enterprise-grade features starting at $25/month, though SlickText remains the better choice for agents who prioritize simplicity and support.
07 — Frequently asked
Questions every Homebot shopper asks.
How much does Homebot cost in 2026?
Homebot's agent plans are Partner at $25/month (250 clients, requires a lender co-sponsor), Solo at $50/month (250 clients, no lender needed), and Team at $100/month (500 clients across 2 agent profiles). Every paid plan has a $50 one-time setup fee, and you can add 100 clients per $10/month block. Homebot no longer offers a free agent tier.
What is the Homebot Likelihood to Sell Score?
The Likelihood to Sell Score is an AI-powered prediction that identifies which homeowners in your database are most likely to sell. Homebot claims 89% accuracy for actual sales among contacts scoring in the top 50%. This helps agents focus outreach on the highest-intent prospects.
What makes Homebot different from email newsletters?
Unlike generic newsletters, Homebot sends personalized home digests with each homeowner's specific equity, market data, and wealth-building opportunities. This personalization drives significantly higher engagement -- agents using Follow Up Boss integration report up to 75% digest open rates.
Does Homebot generate new leads?
Homebot focuses on client retention and referrals rather than new lead generation. It helps you stay connected with past clients who may refer friends or list with you again. For lead generation, pair it with an SMS platform like EZTexting or SlickText.
Can a lender cover my Homebot cost?
Homebot no longer offers a free agent tier. Its cheapest plan, Partner at $25/month, requires a co-sponsoring mortgage lender, and in many partnerships the lender subsidizes or fully covers that cost for their agents. But there is no self-serve $0 plan.
Does Homebot have an affiliate program?
No, Homebot does not currently offer a public affiliate program. Their business model is based on direct sales to agents and lender co-sponsorship partnerships.