AI-powered message composition that drafts campaigns and replies, helping you write more effective texts faster.
E
EZTexting
eztexting.comEZTexting is a comprehensive SMS marketing platform with AI-powered message composition, automated drip campaigns, and text-to-join keywords for real estate lead capture.
The verdict
EZTexting offers the most comprehensive SMS marketing toolkit for real estate professionals. With AI Compose, workflow automation, and unlimited keywords on every plan, it delivers enterprise-grade features starting at $25/month, though SlickText remains the better choice for agents who prioritize simplicity and support.
01 — Overview
What EZTexting is, and isn't.
EZTexting has established itself as one of the most feature-rich SMS marketing platforms available, offering real estate agents powerful tools for client communication and lead generation. The platform combines mass texting capabilities with AI-powered composition and workflow automation, making it suitable for everything from open house promotions to long-term client nurturing.
In 2025-2026, EZTexting made significant strides with the addition of AI Compose for intelligent message drafting, a unified inbox for centralized conversation management, and a drag-and-drop workflow automation builder. The platform also added native Shutterstock integration for MMS content and expanded its CRM integrations with a native HubSpot connector. All plans now include unlimited contacts, keywords, and incoming messages.
For real estate specifically, EZTexting excels at event promotion (open houses, new listings), instant property inquiries through keywords, and maintaining engagement with your sphere. The platform scales from individual agents to large brokerages, with pricing tiers that grow with your messaging volume.
02 — Features ◆ standout
8 features, scored.
The 5 marked ◆ are why we rate EZTexting a 4.4 overall.
Capture leads instantly with keywords like 'Text HOME to 12345' for listings or open houses. Unlimited keywords on all plans.
Drag-and-drop automation builder with conditional logic for multi-step drip campaigns and follow-up sequences.
Single inbox for all conversations across campaigns and two-way messaging, keeping communication organized.
Send property photos, flyers, and rich media via text with native Shutterstock integration for stock imagery.
Send promotional texts to your entire list with one click, with automatic carrier compliance and TCPA management.
Embeddable opt-in forms for your website to grow your texting list from web traffic.
Organize contacts into groups for targeted campaigns and track delivery rates, clicks, and performance.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Most feature-rich SMS marketing platform with AI Compose and workflow automation
- +Text-to-join keywords perfect for lead capture at listings and open houses
- +Unlimited contacts, keywords, and incoming messages on all plans
- +Native HubSpot integration plus Shutterstock MMS content library
- +Scalable from solo agents to enterprise brokerages
- +Built-in TCPA compliance management
Cons
- −Credit-based pricing can add up quickly at high volume (SMS = 1 credit, MMS = 3)
- −$5/month telecom fee on Launch plan (waived on Boost and above)
- −Enterprise tier jumps to $3,000/month, a steep price gap from Scale
- −12-month credit expiration policy
04 — Pricing
4 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Launch
$25 / mo
- 500 message credits/month
- Unlimited contacts and keywords
- 1 team inbox seat
- AI Compose message drafting
- Web signup forms
- Scheduled messages and opt-out management
Boost
$75 / mo
- 2,000 message credits/month
- Everything in Launch
- MMS picture messaging
- Drip campaigns
- Link tracking
- Telecom fee waived
Scale Most pick this
$125 / mo
- 4,000+ message credits/month
- Everything in Boost
- Advanced workflow automation
- Team member access
- API access
- Priority support
Enterprise
$3000 / mo
- 15,000+ message credits/month
- Everything in Scale
- Unlimited team members
- Dedicated account manager
- Custom integrations
- White-label options
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
HubSpot
Salesforce
Zoho
Mailchimp
Constant Contact
ActiveCampaign
Shopify
Squarespace
Zapier: yes Make: yes Public API: yes
06 — Top alternative
If EZTexting isn't the right shape.
S
SlickText
SlickText balances powerful SMS features with user-friendly design, and with AI message composition, unlimited keywords on every plan, strong support, and a 14-day free trial, it is the best starting point for agents entering SMS marketing. The 180-day affiliate cookie makes it a top partner opportunity too.
07 — Frequently asked
Questions every EZTexting shopper asks.
How much does EZTexting cost in 2026?
EZTexting starts at $25/month for 500 credits on the Launch plan (plus a $5 telecom fee). Boost is $75/month for 2,000 credits, Scale is $125/month for 4,000+ credits, and Enterprise is $3,000/month for 15,000+ credits. Annual billing saves roughly 20%.
How do text-to-join keywords work for real estate?
Create keywords like 'TEXT 123OAK TO 12345' for specific listings. When prospects text your keyword, they are automatically added to your list and receive property details instantly. All EZTexting plans now include unlimited keywords.
Can I send property photos via EZTexting?
Yes, EZTexting supports MMS messaging on Boost plans and above for sending property photos, flyers, and other images. The platform also includes a native Shutterstock integration for stock imagery. Note that MMS messages cost 3 credits each.
Is EZTexting TCPA compliant?
Yes, EZTexting includes built-in compliance features including opt-out management, consent tracking, and carrier compliance to keep you TCPA compliant.
EZTexting vs SlickText: which is better for real estate agents?
EZTexting offers more advanced features including AI Compose, workflow automation, and a deeper integration ecosystem. SlickText has a simpler interface, exceptional customer support, a 14-day free trial, and a 180-day affiliate cookie. Choose EZTexting for power features; SlickText for ease of use.
Does EZTexting have an affiliate program?
Yes, EZTexting has a full affiliate program through the Impact network. Affiliates earn $20 to $500 per new paying customer depending on the plan purchased. There is also a separate agency partner program with up to 20% commission per referral.