Follow Up Boss at a Glance
What it is: Follow Up Boss is a premium real estate CRM built for fast lead response, team lead routing, and repeatable follow-up workflows across email, calls, and text.
Price: Starting at $69/user/month (as of February 2026)
Best for: Teams, High Volume, Solo Agents
Top alternative: BoomTown
Our rating:
Follow Up Boss Review for Real Estate Agents (2026)
Try Follow Up Boss - 14 Day Free Trial →Quick Stats
| Starting Price | $69/user/month | $59/user (annual) |
|---|---|
| Free Plan | No |
| Free Trial | 14 days |
| Best For | Teams and high-volume agents who need best-in-class lead routing, speed-to-lead workflows, and clean daily execution |
| Key Features | Team Lead Routing, Speed-to-Lead Workflows, Action Plans (Automations), Team Reporting & Accountability |
| Integrations | Google Workspace, Microsoft 365, Zapier, Mailchimp, Dotloop, DocuSign + more |
| Mobile Apps | Web, iOS, Android |
| Founded | 2011 (United States) |
| Pricing Verified | February 4, 2026 |
Overview
Follow Up Boss (often shortened to FUB) is a purpose-built real estate CRM focused on one thing: helping agents and teams contact new leads quickly and follow up consistently. It's especially popular with teams who run portal and PPC leads and need clear accountability for speed-to-lead, tasks, and pipeline movement.
FUB's strengths are lead distribution, action plans (automations), and a clean day-to-day workflow for agents—calls, notes, text/email follow-up, and reminders in one place. It also plays well in a modular stack, where teams use a separate IDX website/lead gen platform and pipe leads into FUB.
Pricing and packaging can change over time (and some capabilities depend on tier and add-ons), so treat the tiers below as a structured snapshot and verify current public pricing and inclusions before publishing.
Key Features
Team Lead Routing
Configurable lead distribution (round robin, groups, conditions) with clear ownership and accountability.
Speed-to-Lead Workflows
Immediate notifications, tasks, and follow-up prompts to help teams contact leads quickly and consistently.
Action Plans (Automations)
Reusable follow-up sequences with tasks, emails, and reminders triggered by lead stage, tags, or events.
Communication Tracking
Centralized timeline of calls, emails, texts (where enabled), notes, and activity for each lead.
Pipeline & Stages
Visual pipeline management with customizable stages to standardize process across agents.
Lead Source Management
Organize and track lead sources to understand which channels produce conversations and closings.
Team Reporting & Accountability
Activity metrics and response-time visibility to keep teams consistent on follow-up.
Email & Calendar Sync
Two-way sync options and templates to streamline communications and appointment workflows.
Mobile Apps (iOS/Android)
Manage leads, tasks, calls, and notes on the go; designed for rapid lead response.
Integrations Ecosystem
Connect common lead sources, forms, dialers, and automation tools via native integrations and Zapier.
Pricing Details
Follow Up Boss uses per user pricing. Here are the tiers (prices as of February 4, 2026):
- Core CRM for contacts and leads
- Lead capture via email parsing and web forms
- Tasks, reminders, and follow-up plans (basic)
- Basic team features and lead assignment
- Mobile apps (iOS/Android)
- Reporting (core activity/pipeline)
- Advanced lead routing rules (round robin, groups, conditions)
- More automation/action plans and templates
- Team dashboards and accountability reporting
- Deeper integrations and lead source management
- Call logging and communication tracking
- Enhanced permissions and team roles
- Most advanced routing and automation options
- Advanced reporting and performance dashboards
- Higher-scale team/brokerage configuration
- Priority support/onboarding options (varies)
- Custom fields/workflows at scale
- Integration and data tooling for larger orgs
Integrations
Direct Integrations
- Google Workspace
- Microsoft 365
- Zapier
- Mailchimp
- Dotloop
- DocuSign
- Ylopo
- Real Geeks
Automation Platforms
Follow Up Boss connects via Zapier and Make for hundreds of additional integrations.
API Available: Yes — Follow Up Boss offers an API for custom integrations.
Pros and Cons
Pros
- Excellent lead routing and ownership clarity for teams
- Fast, clean interface that supports high daily usage
- Strong follow-up consistency via action plans and tasks
- Works well with a modular stack (separate IDX/lead gen feeding into FUB)
- Good mobile experience for speed-to-lead workflows
Cons
- Pricing is premium compared to budget CRMs and rises quickly with team size
- Some functionality and reporting depth can depend on tier/add-ons (verify current packaging)
- Not an all-in-one lead gen + IDX platform (often requires pairing with separate website/IDX tools)
- Portal/MLS integrations may rely on lead forwarding/parsing rather than deep native sync (varies by source)
Our Verdict
Follow Up Boss is a top-tier real estate CRM for teams that care about speed-to-lead, clean execution, and dependable lead routing—especially when paired with a separate IDX/lead gen stack.
Featured In
Follow Up Boss is mentioned in the following guides, kits, and comparisons:
- Best Budget CRM for Real Estate Agents 2026 - Under $50/Month Blog
- Best CRM for Real Estate Agents in 2026 (8 Top Picks Ranked) Blog
- Real Estate CRM Comparison: Teams vs Solo Agents (2026) Blog
- How to Choose a Real Estate CRM (2026 Guide) Blog
- Complete Guide to Real Estate Tech Stack 2026 Blog
- High-Volume Producer Stack Kit
- Luxury Agent Suite Kit
- Team Leader Stack Kit
- Follow Up Boss vs BoomTown: Which Real Estate CRM Is Better? (2026) Comparison
- Follow Up Boss vs LionDesk: Premium CRM vs Budget Option (2026) Comparison
Frequently Asked Questions
How much does Follow Up Boss cost in 2026?
Follow Up Boss is typically sold in tiered plans (often around $69–$129+ per user/month depending on tier and billing). Exact pricing and inclusions change, so verify on the official pricing page before publishing.
Is Follow Up Boss good for solo agents?
Yes, but it's most cost-effective when you value speed-to-lead and structured follow-up. Solo agents on tighter budgets may prefer simpler CRMs, while FUB shines when you're working many inbound leads.
How does Follow Up Boss handle lead routing for teams?
FUB supports team assignment rules such as round robin, groups, and conditional routing (e.g., by lead source, tags, or pipeline stage), helping teams ensure every lead gets an owner quickly.
Does Follow Up Boss integrate with Zillow and Realtor.com leads?
Many teams connect portal leads through lead forwarding/email parsing or third-party lead routing tools. Whether an integration is 'native' vs 'parsed' can vary by lead product, so confirm your specific portal setup.
Does Follow Up Boss include texting and calling?
FUB supports call and communication tracking and can work with calling/texting options depending on configuration and add-ons. Confirm the current plan features and any usage costs for your exact setup.
Do I need an IDX website to use Follow Up Boss?
No. Follow Up Boss is CRM-first. Many teams pair it with an IDX website/lead gen platform and push leads into FUB for routing, follow-up, and accountability.
Does Follow Up Boss have an affiliate program?
No, Follow Up Boss does not offer a public affiliate program. They focus on direct sales and partnerships with real estate coaches and consultants rather than affiliate marketing.
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