Altos Research at a Glance
What it is: Altos Research provides weekly-updated real-time market data, charts, and reports that help real estate agents position themselves as local market experts.
Price: Starting at $80/month (as of February 2026)
Best for: Solo Agents, Teams
Top alternative: RPR (Realtors Property Resource)
Our rating:
Altos Research Review for Real Estate Agents (2026)
Try Altos Research - 14 Day Free Trial →Quick Stats
| Starting Price | $80/month |
|---|---|
| Free Plan | No |
| Free Trial | 14 days |
| Best For | Agents who want to position themselves as local market experts with professional, data-driven weekly market reports |
| Key Features | Weekly Market Reports, Market Action Index, Embeddable Widgets, Inventory Tracking |
| Integrations | Website embedding (iframes/widgets), Email platforms |
| Mobile Apps | Web |
| Founded | 2006 (San Francisco, California) |
| Pricing Verified | February 13, 2026 |
Overview
Altos Research has built its reputation on one thing: making agents look like market experts. Now owned by HW Media (publisher of HousingWire) since December 2022, the platform provides weekly-updated market statistics, charts, and reports that agents can share with clients to demonstrate deep market knowledge and build credibility.
Unlike tools focused on individual property analysis, Altos Research focuses on market-level data -- inventory levels, median prices, days on market, price reductions, and its proprietary Market Action Index. This data is packaged into professional reports and embeddable widgets that agents can use in their marketing, email newsletters, and website content.
Founder Mike Simonsen served as President until May 2025, when he departed to become Chief Economist at Compass. The platform continues to operate under the Altos brand for individual agents, while enterprise data licensing has been rebranded as "HousingWire Data." Altos Research covers 99% of US ZIP codes and is ideal for agents who want consistent, data-driven touchpoints with their sphere of influence.
Key Features
Weekly Market Reports
Automatically updated market statistics delivered weekly for your target zip codes, covering 99% of US markets.
Market Action Index
Proprietary indicator showing whether the market favors buyers or sellers at any given time -- a unique differentiator among market data tools.
Embeddable Widgets
Charts and data visualizations you can embed in your website or marketing materials that update automatically each week.
Email Market Updates
Pre-formatted market updates you can send to your sphere to demonstrate expertise and stay top-of-mind.
Price Analysis
Median prices, price per square foot, and price reduction tracking over time with professional visualizations.
Inventory Tracking
Active listings, new listings, and months of supply data for market timing and client advising.
Historical Data
Years of historical data to show trends and seasonal patterns, powered by HousingWire's data infrastructure.
Multi-Zip Coverage
Track multiple zip codes or neighborhoods in a single dashboard for comprehensive market monitoring.
Pricing Details
Altos Research uses tiered pricing. Here are the tiers (prices as of February 13, 2026):
- Weekly market reports
- Multiple zip code coverage
- Embeddable charts and widgets
- Email-ready market updates
- Price trend analysis
- Inventory tracking
- Everything in Professional
- Up to 3 users
- Shared branding
- 5,000 contacts
- Advanced analytics
- 1 state coverage
- Unlimited users
- Full market coverage
- White-label options
- CRM integration
- Custom reporting
- Dedicated support
Integrations
Direct Integrations
- Website embedding (iframes/widgets)
- Email platforms
API Available: Yes — Altos Research offers an API for custom integrations.
Pros and Cons
Pros
- Establishes you as the local market expert with weekly data
- 99% US ZIP code coverage is among the broadest available
- Professional charts and visualizations ready for client sharing
- Embeddable widgets keep your website content fresh automatically
- HousingWire ownership provides strong data infrastructure
- Weekly update frequency is faster than most competitors
Cons
- Pricing has increased significantly (now ~$80/mo, up from $35)
- Focused on market-level data, not individual property analysis
- No Zapier or Make integration for workflow automation
- No mobile app -- web-only platform
Our Verdict
Altos Research remains the best dedicated market data tool for agents who want to be seen as market experts, but the price increase to ~$80/month makes RPR's free market data a compelling alternative for budget-conscious agents.
Frequently Asked Questions
How much does Altos Research cost in 2026?
Altos Research Professional starts at approximately $80/month for individual agents. Team plans are around $149/month for up to 3 users. Brokerage and enterprise pricing is custom. Prices have increased significantly from the $35/month pricing of previous years.
Who owns Altos Research now?
Altos Research was acquired by HW Media, the publisher of HousingWire, in December 2022. Founder Mike Simonsen served as President until May 2025, when he departed to become Chief Economist at Compass. The platform continues under the Altos brand for agents.
How often is Altos Research data updated?
Altos Research updates market data weekly, which is more frequent than most competitors. This keeps your reports current and relevant for client conversations and gives you a content marketing advantage.
Can I embed Altos Research on my website?
Yes, Altos Research provides embeddable widgets and charts that display live market data on your website. They update automatically each week, keeping your site content fresh without manual effort.
What markets does Altos Research cover?
Altos Research covers 99% of US ZIP codes, making it one of the broadest market data platforms available. However, depth of data may vary in smaller or rural markets.
Altos Research vs RPR: which is better for market data?
RPR is free for NAR members and now includes AI-powered market insights, making it hard to beat on value. Altos Research differentiates with its Market Action Index, superior chart design, and weekly email-ready reports. If presentation quality and weekly consistency matter, Altos is worth the investment.
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