A package-based subscription for solo agents with target monthly lead volume in designated markets.
O
OJO Labs
agents.movoto.comOJO Home now operates Movoto Advantage and Movoto Pro+, quote-based subscription programs that connect eligible agents and teams with buyer and seller leads.
The verdict
Movoto Advantage and Pro+ are active lead programs, not discontinued OJO products. They fit agents who value managed introductions, but buyers must compare a private subscription quote alongside the published 35% success fee.
01 — Overview
What OJO Labs is, and isn't.
OJO Home now runs its agent programs under the Movoto brand. Movoto Advantage is a package-based subscription for solo agents, while Movoto Pro+ is an invitation-only program for teams. Both programs require participants to remain in the Movoto Select Network.
Movoto publishes a 35% pay-at-close success fee for Advantage, but it does not publish the monthly subscription amount. Its current terms say package tiers, lead quotas, market coverage, and pricing are set on each customer's order form.
The programs do not publish a free trial or annual discount. Availability depends on the applicant, package, and market, so agents must request terms directly from Movoto.
02 — Features ◆ standout
4 features, scored.
The 2 marked ◆ are why we rate OJO Labs a 2.0 overall.
An invitation-only team program with exclusive market introductions, reporting, and dedicated support.
Buyer and seller opportunities are delivered through the Movoto agent platform, subject to market availability.
Pro+ includes Concierge follow-up, Priority Support, Master Classes, and a dedicated Success Manager.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Active programs for both solo agents and teams
- +Movoto portal supplies consumer demand and verified intent signals
- +Advantage publishes its 35% pay-at-close success fee
Cons
- −Monthly subscription pricing and package quotas are not public
- −Pro+ is invitation-only and market availability varies
- −Program terms use a non-cancellable initial term set on the order form
04 — Pricing
2 tiers. Pick the plan that matches your volume.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Movoto Advantage Most pick this
Custom
- Subscription program for solo agents in eligible markets
- Target monthly lead volume set by package and market
- Live buyer and seller introductions
- 35% pay-at-close success fee
- Package price and lead quota provided on the order form
Movoto Pro+
Custom
- Invitation-only program for real estate teams
- Exclusive market introductions
- Dedicated Success Manager and performance reporting
- Concierge follow-up, Priority Support, and Master Classes
- Package price and market coverage provided on the order form
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Lower mortgage platform
Movoto real estate portal
2 direct integrations
06 — Top alternative
If OJO Labs isn't the right shape.
H
HomeLight
HomeLight is the most comprehensive referral network in real estate, combining data-driven agent matching with HomeLight Offers, Buy Before You Sell, mortgage, and title services no competitor matches. Best for top-performing agents who can use these programs as competitive advantages, despite a 30% or 33% referral fee, based on the current agreement.
07 — Frequently asked
Questions every OJO Labs shopper asks.
Is OJO Labs still available in 2026?
OJO Home now offers agent programs under the Movoto brand. Movoto Advantage serves eligible solo agents, and Movoto Pro+ is an invitation-only program for teams.
How much does Movoto Advantage cost?
Movoto does not publish the monthly subscription amount. Its current terms say package tiers, lead quotas, market coverage, and pricing are set on the applicable order form. Advantage also publishes a 35% pay-at-close success fee.
Who can join Movoto Advantage?
Movoto Advantage is built for solo agents in eligible markets. Enrollment requires participation in the Movoto Select Network and acceptance by Movoto.
What is Movoto Pro+?
Movoto Pro+ is an invitation-only team program with exclusive market introductions, performance reporting, Concierge follow-up, Priority Support, Master Classes, and a dedicated Success Manager.
Does Movoto offer a free trial or annual discount?
Movoto does not publish a free-trial offer or annual discount for Advantage or Pro+. The subscription term and package details appear on the customer order form.
Does OJO or Movoto have an affiliate program?
No public publisher affiliate program was established from Movoto’s official pages during the September 21, 2026 review. Its agent programs and referral network are not publisher affiliate programs.