Conversational AI that helped consumers search homes, answer questions, and navigate the buying process. Now integrated into Lower's platform.
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OJO Labs
ojo.comOJO Labs was an AI-powered homebuying assistant acquired by mortgage lender Lower in May 2025 -- the standalone referral product for individual agents is effectively discontinued.
The verdict
OJO Labs was acquired by mortgage lender Lower in May 2025 and is no longer available as a standalone referral product. Agents should use HomeLight for data-driven referrals or explore standalone AI assistants like Structurely for AI-powered lead nurturing.
01 — Overview
What OJO Labs is, and isn't.
**OJO Labs is no longer available as a standalone referral product.** In May 2025, digital mortgage lender Lower acquired OJO Labs and its consumer-facing brand Movoto (a top-5 US real estate portal with 150M+ visits in 2024). The OJO AI homebuying assistant that connected consumers with partner agents has been absorbed into Lower's end-to-end homeownership platform.
The acquisition capped a turbulent period for OJO. Founded in 2015 in Austin, Texas, OJO raised over $100M in venture funding and acquired Movoto in 2020. In 2024, OJO acquired The LEAD Syndicate and launched 'Lever by Movoto' for individual agents, then rebranded to make Movoto the consumer-facing brand. But within a year, Lower acquired the entire operation. The combined company has 1,000+ employees, but OJO's AI referral technology is being integrated into Lower's mortgage-centric platform rather than continuing as an independent agent tool.
**If you previously used OJO Labs through a brokerage partnership, check with your brokerage about continued access.** The 'Lever by Movoto' agent platform may continue under Lower's ownership but is in transition. For agents seeking AI-powered referral assistance, HomeLight or standalone AI assistants like Structurely or Ylopo AI are better current options.
02 — Features ◆ standout
6 features, scored.
The 1 marked ◆ are why we rate OJO Labs a 2.0 overall.
AI maintained engagement with early-stage consumers over months until they were ready to transact.
Top-5 US real estate portal with 150M+ annual visits. Now owned by Lower and being rebranded.
Agent platform launched in 2024 for individual agents. Status uncertain under Lower ownership.
Previously integrated with brokerage CRMs and systems for direct lead handoff.
Communicated with consumers via text, email, and web chat.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Innovative AI-powered lead nurturing technology (historical strength)
- +Movoto portal provides massive consumer traffic (150M+ visits)
- +Lower acquisition brings mortgage integration capabilities
Cons
- −Standalone referral product effectively discontinued after Lower acquisition (May 2025)
- −No longer available to individual agents outside of brokerage partnerships
- −Lever by Movoto agent platform has uncertain future under new ownership
- −Platform in transition with unclear product roadmap
04 — Pricing
1 tiers. Pick the plan that matches your volume.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Discontinued (Acquired by Lower) Most pick this
Custom / mo
- Standalone product effectively discontinued (May 2025)
- Acquired by Lower (digital mortgage lender)
- AI technology being integrated into Lower's platform
- Lever by Movoto agent platform in transition
- Check with your brokerage for continued access
- Consider HomeLight or standalone AI assistants instead
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Lower mortgage platform
Movoto real estate portal
2 direct integrations
06 — Top alternative
If OJO Labs isn't the right shape.
H
HomeLight
HomeLight is the most comprehensive referral network in real estate, combining data-driven agent matching with Cash Offer, Trade-In, mortgage, and title services no competitor matches. Best for top-performing agents who can use these programs as competitive advantages, despite the 33% referral fee.
07 — Frequently asked
Questions every OJO Labs shopper asks.
Is OJO Labs still available in 2026?
No, OJO Labs was acquired by Lower (a digital mortgage lender) in May 2025. The standalone OJO AI referral assistant for individual agents is effectively discontinued. The technology is being integrated into Lower's end-to-end homeownership platform.
What happened to OJO Labs?
OJO Labs was acquired by Lower in May 2025, along with its consumer-facing brand Movoto (a top-5 US real estate portal). OJO had previously acquired Movoto in 2020 and The LEAD Syndicate in 2024. The combined Lower/Movoto entity has 1,000+ employees, but OJO's referral product is no longer independently available.
What should I use instead of OJO Labs?
For data-driven agent referrals, HomeLight is the strongest alternative with Cash Offer and Trade-In programs. For AI-powered lead nurturing specifically, consider standalone AI assistants like Structurely or Ylopo AI Voice. For referral network access, ReferralExchange or Agent Pronto are active alternatives.
Does Lever by Movoto still work?
Lever by Movoto was launched in 2024 as OJO's agent platform for individual agents. Under Lower's ownership, its future is uncertain. If you were using Lever by Movoto, check with Lower's customer support about continued access and any changes to the platform.
Can I still access OJO through my brokerage?
If your brokerage had a partnership with OJO Labs, contact your brokerage directly to ask about continued access under Lower's ownership. Some brokerage partnerships may continue in modified form, but the product is in transition.