Drag-and-drop workflow builder with pre-built recipes for common sequences like welcome series and re-engagement
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Moosend
moosend.com Free tierMoosend is an affordable email marketing platform with powerful automation and a generous free tier, perfect for budget-conscious real estate agents.
The verdict
Moosend delivers the best value in email marketing for real estate agents who want powerful automation without the premium price tag. Its all-features-included pricing and pre-built automation recipes make it ideal for budget-conscious agents, though those needing extensive integrations or real estate-specific templates should consider alternatives.
01 — Overview
What Moosend is, and isn't.
Moosend, acquired by Sitecore in 2021, has established itself as one of the most cost-effective email marketing solutions available. For real estate agents, Moosend offers enterprise-level automation features at a fraction of the price of competitors like ActiveCampaign or HubSpot.
The platform shines with its visual workflow builder and pre-built automation recipes. Agents can quickly set up sophisticated drip campaigns for buyer and seller leads, automated birthday messages, or re-engagement sequences for dormant contacts. The landing page builder and form creation tools round out a complete lead capture toolkit.
Moosend's pricing model is particularly attractive for growing agents. Unlike platforms that charge based on features, Moosend includes all features on every paid plan, only charging based on subscriber count. This means you get advanced automation, A/B testing, and detailed analytics without paying premium tier prices.
02 — Features ◆ standout
8 features, scored.
The 3 marked ◆ are why we rate Moosend a 4.3 overall.
Ready-to-use automation templates for common marketing workflows that can be customized for real estate
Create unlimited landing pages with templates optimized for lead capture and conversions
Segment contacts based on behavior, demographics, and custom fields for targeted campaigns
Test subject lines, content, and send times to optimize email performance
Detailed reporting dashboard with heatmaps showing exactly where subscribers click in your emails
Send triggered transactional emails through SMTP for instant delivery confirmation and notifications
AI-powered tool that suggests high-performing subject lines based on your content
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Extremely affordable pricing starting at $9/month
- +All features included on every paid plan
- +Powerful automation with pre-built recipes
- +30-day free trial with full feature access
- +Email heatmaps show subscriber engagement patterns
- +Phone support included even on basic plan
Cons
- −Smaller template library than competitors
- −No webinar or video hosting features
- −Limited direct integrations with real estate tools
- −Acquired by Sitecore - future direction uncertain
04 — Pricing
3 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Free Trial
Custom
- Up to 1,000 subscribers
- Unlimited emails
- 1 automation workflow
- 1 landing page
- Sign up forms
- Reporting & analytics
- 30-day trial period
Pro Most pick this
$9 / mo
$7/mo billed annually
- Up to 500 subscribers
- Unlimited emails
- Unlimited automation
- Unlimited landing pages
- Transactional emails
- SMTP server
- Phone support
- 5 team members
Enterprise
Custom / mo
- Custom subscriber limits
- Dedicated account manager
- Priority support
- Custom reporting
- SSO & SAML
- Dedicated IP
- Service level agreement
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
WordPress
WooCommerce
Salesforce
Zapier
Shopify
Magento
PrestaShop
OpenCart
Zapier: yes Make: yes Public API: yes
06 — Top alternative
If Moosend isn't the right shape.
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MailerLite
MailerLite is the ideal email marketing starting point for real estate agents who want professional results without a steep learning curve or high costs. Its combination of ease-of-use, generous free tier, and included website builder makes it perfect for agents building their marketing foundation, though power users may eventually outgrow its automation capabilities.
07 — Frequently asked
Questions every Moosend shopper asks.
How much does Moosend cost in 2026?
Moosend's Pro plan starts at $9/month (or $7/month paid annually) for up to 500 subscribers with unlimited emails and all features included. Pricing scales based on subscriber count: 1,000 subscribers costs around $16/month, 2,500 costs $24/month, and 5,000 subscribers costs $44/month. They offer a 30-day free trial with full access.
Is Moosend good for real estate agents?
Moosend is excellent for budget-conscious real estate agents who need powerful automation. The pre-built workflow recipes make it easy to set up drip campaigns for buyers and sellers. However, agents needing direct integrations with real estate CRMs like Follow Up Boss will need to use Zapier or the API.
Does Moosend have a free plan?
Moosend offers a 30-day free trial with full feature access for up to 1,000 subscribers. After the trial, you need to upgrade to the Pro plan. Unlike MailerLite or Kit, Moosend doesn't have a permanent free tier, but the low starting price of $9/month makes it very accessible.
What happened after Sitecore acquired Moosend?
Sitecore acquired Moosend in 2021 to strengthen its digital experience platform. Since the acquisition, Moosend has continued operating as a standalone product with its own pricing and features. The platform has seen continued development and improvements while maintaining its affordable pricing model.
Does Moosend have an affiliate program?
Yes, Moosend offers one of the best affiliate programs in email marketing. They pay 30-40% lifetime recurring commissions on referrals with a 90-day cookie duration. This means you earn commissions for as long as your referrals remain customers, making it attractive for real estate educators and content creators.
How does Moosend compare to Mailchimp?
Moosend offers more features at a lower price point than Mailchimp. While Mailchimp has better brand recognition and more templates, Moosend includes unlimited automation, landing pages, and transactional emails on its base plan. For agents focused on automation and value, Moosend is the better choice.
Can I import my contacts from another email platform to Moosend?
Yes, Moosend supports easy contact migration from other platforms. You can import subscribers via CSV file or direct integrations with some platforms. Their support team can also assist with larger migrations. All subscriber tags and custom fields can be preserved during the import process.