Up to 100 image uploads per month and 300 posts across all tours
K
Kuula
kuula.co Free tierKuula is a user-friendly 360 virtual tour platform with generous free tier, VR support, and beautiful tour presentations at affordable pricing.
The verdict
Kuula is an accessible way to test virtual-tour marketing, with a useful free tier and polished presentations. Pro and Business add the publishing, branding, privacy, and domain controls needed for professional use.
01 — Overview
What Kuula is, and isn't.
Kuula is a user-friendly virtual-tour platform that combines a simple editor with polished presentation and VR support. It is accessible to agents who want professional tours without a steep learning curve and supports both common 360 cameras and smartphone panoramas.
The free Basic tier now allows up to 100 image uploads per month and 300 posts across all tours. Pro costs $24 month-to-month or $240 per year, equivalent to $20 per month. Business costs $48 month-to-month or $432 per year, equivalent to $36 per month. Enterprise pricing is custom.
Kuula also offers community discovery, website embeds, branding controls, privacy options, and custom domains on paid tiers. It remains a practical entry point for agents testing virtual-tour marketing, though the free tier is no longer unlimited.
02 — Features ◆ standout
8 features, scored.
The 3 marked ◆ are why we rate Kuula a 4.3 overall.
Tours work directly with VR headsets for immersive viewing experience
Smooth transitions and polished visual design create professional tour experiences
Tours can be featured in Kuula community for additional exposure and discovery
Collect viewer information with integrated forms on Business plan and above
Upload and link floor plans for property overview on the Business plan
Host tours on your own domain for professional branding
Track tour performance with familiar Google Analytics tools
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Free tier supports 100 image uploads per month and 300 total posts
- +Intuitive interface makes tour creation simple
- +Beautiful visual presentation with smooth transitions
- +VR headset support for immersive viewing
- +Active community can provide additional exposure
- +Pro costs $24 monthly or $20/month effective on annual billing
Cons
- −Free tier caps uploads at 100 images per month and 300 total posts
- −Floor plans and custom domains require the Business plan
- −Less real estate-specific functionality than CloudPano
- −Community focus may not appeal to every agent
04 — Pricing
4 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Basic (Free)
Free
- Up to 100 image uploads per month
- Up to 300 posts across all tours
- Social sharing and website embeds
- Image retouching, labels, and level correction
- Kuula branding and self-service support
Pro
$24 / mo
$20/mo billed annually
- $240/year on annual billing
- Virtual tour editor
- Custom logo and unlisted tours
- Up to 100,000 posts with no monthly upload limit
- Standard support
Business Most pick this
$48 / mo
$36/mo billed annually
- $432/year on annual billing
- Everything in Pro
- Custom domain and multiple logos
- Permission-based access and password protection
- Priority support
Enterprise
Custom
- Custom pricing
- Team management and multiple users
- API access
- Dedicated support
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Google Analytics
WordPress
VR headsets
Zapier: yes Public API: yes
06 — Top alternative
If Kuula isn't the right shape.
C
CloudPano
CloudPano delivers excellent value for real estate agents who need unlimited virtual tours with professional features. The combination of intuitive editing, interactive floor plans, and competitive pricing makes it a strong Matterport alternative.
07 — Frequently asked
Questions every Kuula shopper asks.
How much does Kuula cost in 2026?
Kuula Basic is free with 100 image uploads per month and 300 posts total. Pro costs $24 month-to-month or $240 per year, equal to $20 per month. Business costs $48 month-to-month or $432 per year, equal to $36 per month. Enterprise pricing is custom.
What cameras work with Kuula?
Kuula works with most 360 cameras including Ricoh Theta, Insta360, GoPro, and Samsung Gear 360. Smartphone panoramas are also supported.
Is Kuula really free?
Yes. Basic is a permanent free tier with up to 100 image uploads per month and 300 posts across all tours. Kuula branding remains on free content.
Does Kuula support VR headsets?
Yes, Kuula tours work with VR headsets including Oculus, HTC Vive, and Google Cardboard. This provides an immersive viewing experience for tech-savvy buyers.
Does Kuula have an affiliate program?
Kuula does not publish a cash affiliate or credits-based referral program on its current vendor pages. Earlier referral claims could not be verified during this review.