Unlimited uploads and up to 100 public tours on free plan - more generous than any competitor
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Kuula
kuula.co Free tierKuula is a user-friendly 360 virtual tour platform with generous free tier, VR support, and beautiful tour presentations at affordable pricing.
The verdict
Kuula offers the best free tier in the virtual tour space, making it perfect for agents testing virtual tour marketing. The platform's simplicity and beautiful presentations deliver professional results without complexity.
01 — Overview
What Kuula is, and isn't.
Kuula has earned a reputation as one of the most user-friendly virtual tour platforms available. The platform combines simplicity with powerful features, making it accessible to agents who want professional tours without a steep learning curve. Kuula particularly excels at creating visually appealing presentations with smooth transitions and VR support.
What sets Kuula apart is its generous free tier that allows unlimited uploads and up to 100 public tours - far more generous than most competitors. This makes it an excellent choice for agents who want to test virtual tour marketing before committing to paid plans. The platform supports various 360 cameras and smartphone panoramas.
Kuula also maintains an active community of creators and offers tour discovery features that can provide additional exposure for listings. The platform integrates well with real estate websites and supports custom branding, lead capture, and analytics on paid plans. For agents who value simplicity and beautiful tour presentations, Kuula delivers exceptional value.
02 — Features ◆ standout
8 features, scored.
The 3 marked ◆ are why we rate Kuula a 4.3 overall.
Tours work directly with VR headsets for immersive viewing experience
Smooth transitions and polished visual design create professional tour experiences
Tours can be featured in Kuula community for additional exposure and discovery
Collect viewer information with integrated forms on Business plan and above
Upload and link floor plans for property overview on the Business plan
Host tours on your own domain for professional branding
Track tour performance with familiar Google Analytics tools
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Most generous free tier with 100 public tours allowed
- +Intuitive interface makes tour creation simple
- +Beautiful visual presentation with smooth transitions
- +VR headset support for immersive viewing
- +Active community can provide additional exposure
- +Paid plans starting at $20/month (or $16/month billed annually)
Cons
- −Floor plans and custom domains require the Business plan
- −Less real estate-specific features than CloudPano
- −Pro plan pricing rose to $20/month from $12 previously
- −Community focus may not appeal to all agents
04 — Pricing
4 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Basic (Free)
Custom
- Unlimited uploads
- Up to 100 public tours
- Basic features
- Kuula branding
- Community exposure
Pro
$20 / mo
$16/mo billed annually
- Unlimited tours
- Remove branding and custom logo
- Password protection
- No ads
- Google Analytics
- $16/month effective on annual billing
Business Most pick this
$36 / mo
- All Pro features
- Advanced branding and custom domains
- Unlimited posts
- Lead capture
- Floor plans and hotspot icons
- Priority support
Enterprise
Custom / mo
- Custom pricing
- Team management and multiple users
- API access
- Dedicated support
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Google Analytics
WordPress
VR headsets
Zapier: yes Public API: yes
06 — Top alternative
If Kuula isn't the right shape.
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CloudPano
CloudPano delivers excellent value for real estate agents who need unlimited virtual tours with professional features. The combination of intuitive editing, interactive floor plans, and competitive pricing makes it a strong Matterport alternative.
07 — Frequently asked
Questions every Kuula shopper asks.
How much does Kuula cost in 2026?
Kuula offers a generous free Basic tier (up to 100 public tours), Pro at $20/month ($16/month billed annually), and Business at $36/month. Enterprise pricing is custom. Annual billing on Pro saves about 20%.
What cameras work with Kuula?
Kuula works with most 360 cameras including Ricoh Theta, Insta360, GoPro, and Samsung Gear 360. Smartphone panoramas are also supported.
Is Kuula really free?
Yes, Kuula's free tier includes unlimited uploads and up to 100 public tours. This is significantly more generous than other platforms. Kuula branding appears on free tours.
Does Kuula support VR headsets?
Yes, Kuula tours work with VR headsets including Oculus, HTC Vive, and Google Cardboard. This provides an immersive viewing experience for tech-savvy buyers.
Does Kuula have an affiliate program?
Kuula offers a referral program where you earn credits for referring new users. There is no traditional cash affiliate program with commissions.