Configurable lead distribution (round robin, groups, conditions) with clear ownership and accountability.
F
Follow Up Boss
followupboss.com Editor's pickFollow Up Boss is a premium real estate CRM built for fast lead response, team lead routing, and repeatable follow-up workflows across email, calls, and text.
The verdict
Follow Up Boss is a top-tier real estate CRM for teams that care about speed-to-lead, clean execution, and dependable lead routing, especially when paired with a separate IDX/lead gen stack.
01 — Overview
What Follow Up Boss is, and isn't.
Follow Up Boss (often shortened to FUB) is a purpose-built real estate CRM focused on one thing: helping agents and teams contact new leads quickly and follow up consistently. It's especially popular with teams who run portal and PPC leads and need clear accountability for speed-to-lead, tasks, and pipeline movement.
FUB's strengths are lead distribution, action plans (automations), and a clean day-to-day workflow for agents: calls, notes, text/email follow-up, and reminders in one place. It also plays well in a modular stack, where teams use a separate IDX website/lead gen platform and pipe leads into FUB.
Pricing and packaging can change over time (and some capabilities depend on tier and add-ons), so treat the tiers below as a structured snapshot and verify current public pricing and inclusions before publishing.
02 — Features ◆ standout
10 features, scored.
The 4 marked ◆ are why we rate Follow Up Boss a 4.7 overall.
Immediate notifications, tasks, and follow-up prompts to help teams contact leads quickly and consistently.
Reusable follow-up sequences with tasks, emails, and reminders triggered by lead stage, tags, or events.
Centralized timeline of calls, emails, texts (where enabled), notes, and activity for each lead.
Visual pipeline management with customizable stages to standardize process across agents.
Organize and track lead sources to understand which channels produce conversations and closings.
Activity metrics and response-time visibility to keep teams consistent on follow-up.
Two-way sync options and templates to streamline communications and appointment workflows.
Manage leads, tasks, calls, and notes on the go; designed for rapid lead response.
Connect common lead sources, forms, dialers, and automation tools via native integrations and Zapier.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Excellent lead routing and ownership clarity for teams
- +Fast, clean interface that supports high daily usage
- +Strong follow-up consistency via action plans and tasks
- +Works well with a modular stack (separate IDX/lead gen feeding into FUB)
- +Good mobile experience for speed-to-lead workflows
Cons
- −Pricing is premium compared to budget CRMs and rises quickly with team size
- −Some functionality and reporting depth can depend on tier/add-ons (verify current packaging)
- −Not an all-in-one lead gen + IDX platform (often requires pairing with separate website/IDX tools)
- −Portal/MLS integrations may rely on lead forwarding/parsing rather than deep native sync (varies by source)
04 — Pricing
3 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Grow
$69 / mo
$58/mo billed annually
- $69 per user/month ($58 billed annually)
- Core CRM for contacts and leads
- Lead capture via email parsing and web forms
- Tasks, reminders, and follow-up plans
- Mobile apps (iOS/Android)
- Calling add-on $39/user (or $33/user annually)
Pro Most pick this
$499 / mo
$416/mo billed annually
- $499/month flat, includes 10 users ($416 billed annually)
- Additional users $49/month each
- Unlimited calling and texting included
- Advanced lead routing rules (round robin, groups, conditions)
- Team dashboards and accountability reporting
- Deeper integrations and lead source management
Platform
$1000 / mo
$833/mo billed annually
- $1,000/month flat, includes 30 users ($833 billed annually)
- Additional users $20/month each
- Most advanced routing and automation options
- Advanced reporting and performance dashboards
- Higher-scale team/brokerage configuration
- Integration and data tooling for larger orgs
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Google Workspace
Microsoft 365
Zapier
Mailchimp
Dotloop
DocuSign
Ylopo
Real Geeks
Zapier: yes Make: yes Public API: yes
06 — Top alternative
If Follow Up Boss isn't the right shape.
B
BoomTown
BoomTown remains a strong premium choice for teams and brokerages that want an established all-in-one ecosystem with robust routing and accountability. It fits organizations comfortable with quote-based pricing and a more involved rollout.
07 — Frequently asked
Questions every Follow Up Boss shopper asks.
How much does Follow Up Boss cost in 2026?
Follow Up Boss starts at $69 per user/month on the Grow plan ($58 billed annually). The Pro plan is $499/month flat and includes 10 users (extra users $49/month each), and the Platform plan is $1,000/month flat and includes 30 users (extra users $20/month each). Pro and Platform include unlimited calling and texting. Verify current pricing on the official page before publishing.
Is Follow Up Boss good for solo agents?
Yes, but it's most cost-effective when you value speed-to-lead and structured follow-up. Solo agents on tighter budgets may prefer simpler CRMs, while FUB shines when you're working many inbound leads.
How does Follow Up Boss handle lead routing for teams?
FUB supports team assignment rules such as round robin, groups, and conditional routing (e.g., by lead source, tags, or pipeline stage), helping teams ensure every lead gets an owner quickly.
Does Follow Up Boss integrate with Zillow and Realtor.com leads?
Many teams connect portal leads through lead forwarding/email parsing or third-party lead routing tools. Whether an integration is 'native' vs 'parsed' can vary by lead product, so confirm your specific portal setup.
Does Follow Up Boss include texting and calling?
FUB supports call and communication tracking and can work with calling/texting options depending on configuration and add-ons. Confirm the current plan features and any usage costs for your exact setup.
Do I need an IDX website to use Follow Up Boss?
No. Follow Up Boss is CRM-first. Many teams pair it with an IDX website/lead gen platform and push leads into FUB for routing, follow-up, and accountability.
Does Follow Up Boss have an affiliate program?
No, Follow Up Boss does not offer a public affiliate program. They focus on direct sales and partnerships with real estate coaches and consultants rather than affiliate marketing.