Automatically updated market statistics delivered weekly for your target zip codes, covering 99% of US markets.
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Altos Research
altosresearch.com Free tierAltos Research provides weekly-updated real-time market data, charts, and reports that help real estate agents position themselves as local market experts.
The verdict
Altos Research remains the best dedicated market data tool for agents who want to be seen as market experts, and the $29/month Lite tier lowers the barrier to entry. For budget-conscious agents, RPR's free market data is still a compelling alternative.
01 — Overview
What Altos Research is, and isn't.
Altos Research has built its reputation on one thing: making agents look like market experts. Now owned by HW Media (publisher of HousingWire) since December 2022, the platform provides weekly-updated market statistics, charts, and reports that agents can share with clients to demonstrate deep market knowledge and build credibility.
Unlike tools focused on individual property analysis, Altos Research focuses on market-level data -- inventory levels, median prices, days on market, price reductions, and its proprietary Market Action Index. This data is packaged into professional reports and embeddable widgets that agents can use in their marketing, email newsletters, and website content.
Founder Mike Simonsen served as President until May 2025, when he departed to become Chief Economist at Compass. The platform continues to operate under the Altos brand for individual agents, while enterprise data licensing has been rebranded as "HousingWire Data." Altos Research covers 99% of US ZIP codes and is ideal for agents who want consistent, data-driven touchpoints with their sphere of influence.
02 — Features ◆ standout
8 features, scored.
The 4 marked ◆ are why we rate Altos Research a 4.2 overall.
Proprietary indicator showing whether the market favors buyers or sellers at any given time -- a unique differentiator among market data tools.
Charts and data visualizations you can embed in your website or marketing materials that update automatically each week.
Pre-formatted market updates you can send to your sphere to demonstrate expertise and stay top-of-mind.
Median prices, price per square foot, and price reduction tracking over time with professional visualizations.
Active listings, new listings, and months of supply data for market timing and client advising.
Years of historical data to show trends and seasonal patterns, powered by HousingWire's data infrastructure.
Track multiple zip codes or neighborhoods in a single dashboard for comprehensive market monitoring.
03 — Verdict at a glance
What we like — and where it falls short.
Pros
- +Establishes you as the local market expert with weekly data
- +99% US ZIP code coverage is among the broadest available
- +Professional charts and visualizations ready for client sharing
- +Embeddable widgets keep your website content fresh automatically
- +HousingWire ownership provides strong data infrastructure
- +Weekly update frequency is faster than most competitors
Cons
- −Pricing has climbed over the years (Professional now $79/mo, up from $35)
- −Focused on market-level data, not individual property analysis
- −No Zapier or Make integration for workflow automation
- −No mobile app -- web-only platform
04 — Pricing
4 tiers. Most teams land on the middle one.
Prices below are as listed publicly Feb 2026. Verify on the official pricing page before committing — vendor pages change more often than our quarterly re-checks.
Lite
$29 / mo
- 5 ZIP code reports
- Custom branding
- Multi-page report downloads
- Social share toolkit
- Weekly market data updates
Professional
$79 / mo
- Automated market insights with custom branding
- Lead nurture for 1,000 contacts
- Local market narratives
- Embeddable charts and widgets
- Email-ready market updates
Advanced Most pick this
$149 / mo
- Unlimited reports in your state
- Lead nurture for 5,000 contacts
- 3 users with shared branding
- Advanced analytics
- Local market narratives
Enterprise
Custom / mo
- Full national coverage, unlimited ZIP codes
- Unlimited users and contacts
- White-label options
- Advanced analytics
- Live training
- Dedicated support
05 — Integrations
What it talks to, out of the box.
Direct integrations marked first; Zapier and Make cover the long tail.
Website embedding (iframes/widgets)
Email platforms
Public API: yes
06 — Top alternative
If Altos Research isn't the right shape.
R
RPR (Realtors Property Resource)
RPR is the best free tool in real estate technology, with AI CMA, AI Property Insights, and AI Market Trends Scripts that push it past being just a solid data platform. Every NAR member should be using it; the only reason to pay for an alternative is if you need Cloud CMA's superior presentation design.
07 — Frequently asked
Questions every Altos Research shopper asks.
How much does Altos Research cost in 2026?
Altos Research has a free Starter tier plus three paid plans: Lite at $29/month (5 ZIP reports), Professional at $79/month (1,000-contact lead nurture), and Advanced at $149/month (unlimited in-state reports and 3 users). Brokerage and enterprise pricing is custom. Professional has risen from the $35/month pricing of earlier years.
Who owns Altos Research now?
Altos Research was acquired by HW Media, the publisher of HousingWire, in December 2022. Founder Mike Simonsen served as President until May 2025, when he departed to become Chief Economist at Compass. The platform continues under the Altos brand for agents.
How often is Altos Research data updated?
Altos Research updates market data weekly, which is more frequent than most competitors. This keeps your reports current and relevant for client conversations and gives you a content marketing advantage.
Can I embed Altos Research on my website?
Yes, Altos Research provides embeddable widgets and charts that display live market data on your website. They update automatically each week, keeping your site content fresh without manual effort.
What markets does Altos Research cover?
Altos Research covers 99% of US ZIP codes, making it one of the broadest market data platforms available. However, depth of data may vary in smaller or rural markets.
Altos Research vs RPR: which is better for market data?
RPR is free for NAR members and now includes AI-powered market insights, making it hard to beat on value. Altos Research differentiates with its Market Action Index, superior chart design, and weekly email-ready reports. If presentation quality and weekly consistency matter, Altos is worth the investment.